If You Want Loyal Clients, Be a Loyal Leader: Colby Davis’s Approach to Building Relationships

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In an industry where trust can make or break a business, Colby Davis has made loyalty his most valuable currency. From the start, he understood that painting homes was about more than just the paint—it was about the people.

Whether it’s a homeowner trusting his crew inside their living space or a contractor counting on Davis Painting to deliver on time and on budget, Colby treats every relationship like it matters—because to him, it does. His word is his bond, and he expects the same from his team.

This same approach extends internally. Colby knows that you can’t expect loyalty from a crew if you’re not willing to give it back. He supports his people—through career development, personal challenges, and honest conversations—and they show up for him in return. That culture of mutual respect is a big part of why Davis Painting has such low turnover and such high client retention.

Colby’s leadership philosophy is simple: earn trust by being trustworthy, show loyalty through action, and never forget that reputation is built one relationship at a time. It’s this people-first approach that has turned first-time clients into long-term partners—and a local painting company into a brand people talk about for all the right reasons.

Dennis Yu
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands. Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring. Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.