How We’re Monitoring and Protecting Your Google Business Profile

As part of our ongoing efforts to strengthen your online presence and ensure you receive high-quality calls, we’ve added another layer of protection to your Google Business Profile (GBP). We’ve enrolled your business in Falcon Guard from LocalFalcon, a powerful tool designed to monitor and safeguard your GBP from unauthorized or accidental changes.

This is not an extra service we’re selling—it’s simply one more way we ensure your digital marketing runs smoothly and delivers real results.

Why This Matters for Your Business

Setting up your Google Business Profile is one of the most important assets in your marketing strategy. It’s what potential customers see when they search for services in your area, and it directly influences the volume and quality of the calls you receive.

But here’s the challenge—Google and even third-party users can make changes to your profile without your knowledge. These changes can include updates to your business hours, address, phone number, categories, or even your business name.

If something is altered incorrectly, it can impact your rankings, confuse potential customers, or even reduce your incoming leads.

For example, one of our clients, a local HVAC company called Litsey Heating and Air in Louisville, recently experienced an unexpected drop in call volume. Upon investigation, we found that Google had automatically updated their business hours to show they were closed on weekends—even though they had 24/7 emergency service available.

Because we monitor this daily, we were immediately notified of the change and corrected it within hours. Without these safeguards, this mistake might have gone unnoticed for weeks, costing the business thousands of dollars in lost revenue.

What This Means For You

With Falcon Guard, we’re actively monitoring your profile for any changes. If anything is updated—whether by Google, a competitor, or even an automated system—we receive alerts in real-time.

This allows us to take immediate action to correct any mistakes, ensuring that your business information remains accurate and optimized for maximum visibility. For example, we have Master Touch Outdoor Living we can monitor Google Business Profile in real time and see if any changes are made.

How This Fits into Our Overall Strategy

Our goal is to generate qualified leads and calls for your business while reducing wasted ad spend. Having accurate, up-to-date business information is critical for our Google Ads campaigns, Local Service Ads, and organic search efforts.

When your GBP is tampered with, even small changes can affect your visibility, lower your ranking, or make your phone ring less. By adding Falcon Guard into our process, we ensure that your business remains protected while we continue to optimize and scale your marketing efforts.

Here’s just a few more things it allows us to better do:

• Real-Time Alerts – Instantly notifies us of any unauthorized changes to your GBP, so we can act quickly.
• Prevents Incorrect Edits – Stops accidental or malicious modifications to your business hours, address, or contact details.
• Safeguards Against Competitors – Detects any attempts by competitors to alter your business information and lower your visibility.
• Ensures Business Consistency – Keeps your business details accurate across all platforms to maintain trust and SEO rankings.
• Protects Against Google’s Auto-Updates – Prevents automated changes from impacting your search rankings and customer interactions.

What You Need to Do

Nothing! This is part of our ongoing management of your online presence. However, if you ever notice something off about your Google Business Profile—such as missing reviews, incorrect hours, or a sudden drop in calls—let us know immediately. We’re here to fix it and keep everything running smoothly.

We’re constantly improving and adding value to ensure your business thrives. This is just one more way we protect your investment and ensure you continue getting high-quality leads without interruptions.