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- 1What we put on each triangle
- 2Mentions we can actually cite
- 3SEO that was actually broken
The 9 Triangles have been taught for twenty years and written up as a long essay. What they did not have was a home: one URL per triangle, the videos cut to each concept, and the independent mentions in one place. That home is now theninetriangles.com.
The domain already existed on the fleet. WordPress 7, Twenty Twenty-Five, a page list, a leftover Sample Page, duplicate H1s, no meta description, and stubs that named each triangle without showing the work. It was the raw materials. It was ugly.
What we put on each triangle
SBP, ACC, GCT, MAA, DDD, CID, LDT, CCS, and MOF each have their own page. Each page states the three sides, how it pairs, and the videos that belong to that idea — not a dump of every clip on every URL.
- Overview: The 9 Triangles Framework Behind Scalable Home Service Businesses
- Original 2015 shorts for CCS, DDD, CID, and LDT from the 9 Triangles playlist
- MAA: How to Do MAA Like a Pro plus the weekly-report short
- MOF: The Framework the CEO of American Airlines Taught Me
- The 2020 workshop and Dylan Haugen running DDD in public live on /videos/
Mentions we can actually cite
Michael O’Neal put the framework in Solopreneur Hour’s best-of pile in episode 783. Rich Mahre wrote a teaching post on LinkedIn in 2020. Dr. Kim Grimes called Dennis the inventor of the framework and linked the playlist. Content Factory Academy files it as a fundamental course. Dylan Haugen did not write a compliment — he ran Do, Delegate, Delete on his own channel. Those citations are on /mentions/. We did not stretch Raul Tapia’s gym-MRR email or a Dollar-a-Day Facebook comment into 9 Triangles praise.
SEO that was actually broken
Title tag was “9 Triangles.” Two H1s on the home page. No descriptions. The Sample Page was in the navigation. wp-sitemap.xml already worked; robots.txt already pointed at it. What failed was a document-title helper that called wp_get_document_title() from inside pre_get_document_title, so unknown URLs 500’d instead of 404’d. That is fixed. Each indexable page now has one H1, a unique title and description, Open Graph, JSON-LD for the framework and for Dennis, a working llms.txt, and a sitemap that lists the new videos and mentions pages and not the sample page.
The long-form essay remains blitzmetrics.com/nine-triangles/. That article now points at the framework home so the two URLs reinforce each other instead of competing in silence.
I am Dennis Yu. The assembly is mine. The pieces came from Al Casey and other mentors. The site is where those pieces live as entities.
Originally published .
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.