Episode 8 of The Marketing Mechanic — how to turn ChatGPT from a search toy into a real business assistant that produces real work output.
Most people use ChatGPT like a fancy Google search. They type short prompts and get generic answers. In this episode I show you how to use it the way I do — as a team member that handles real tasks, remembers your context, and gets smarter over time.
Talk to ChatGPT Like a Teammate
The biggest shift in how I use ChatGPT is treating it like an employee, not a search engine. Give it goals, context, and clear instructions. Tell it your business name, your services, your service area, and your brand voice. The more context you give, the better the output.
Organize Your Work Into Projects
ChatGPT Projects let you create workspaces where the AI remembers your tone, your SOPs, and your brand guidelines. I have projects for content creation, for client audits, for training materials, and for the Content Factory process. Each one starts with context documents that train ChatGPT on what I need.
Connect It to Real Work
The real power comes when you connect ChatGPT to your actual files and data. Upload your client reports, your website content, your video transcripts. Let it analyze real data and produce real outputs — not just generic drafts but actionable content tied to your business.
This is how we use AI at Local Service Spotlight to run the content strategy for contractors. The AI handles processing while humans provide the expertise and quality control. The result is better content produced faster — which is exactly what the real secret behind AI marketing is about.
Watch the full episode for specific examples and techniques. Then visit Local Service Spotlight to see how we apply these AI tools to grow local service businesses.
About The Marketing Mechanic: This is a whiteboard video series where I explain marketing concepts, frameworks, and strategies based on real experience — drawing from real names, real stories, and real data from people I have worked with. These are not live screen-sharing demonstrations. For live working sessions where we build and optimize together on screen, join our AI Apprentice program coaching calls every Thursday at 2 PM Pacific through High Rise Influence. New whiteboard episodes drop every Thursday morning on my YouTube channel.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.