How to Collect a Positive Mention in Content Library

Positive mentions—whether tweets, texts, casual acknowledgments, or detailed stories showcasing how you helped X achieve Y with Z—are golden opportunities. These are free, authentic pieces of content created by customers or colleagues that enhance credibility and strengthen marketing efforts. Ignoring them means leaving potential ROI untapped.

We assemble these mentions into the ‘Positive Mentions/Testimonials‘ sheet in the Content Library.

1. Spot Positive Mentions in Real Time

• Monitor platforms like Facebook, Twitter, LinkedIn, and others where your audience interacts.
• Identify positive comments, feedback, or testimonials highlighting your work or expertise.

Examples:

• “Dennis’s DAD (Dollar A Day Strategy) is invaluable, and his content strategies with video, podcasts, and blogs are amazing.”
• “His posts and content always make me think and, in some ways, challenge me to work on my reputation and online branding from different perspectives. “Are you Googleable”.

2. Request Lightweight Permission

• Politely ask to use their words publicly.
  • Example: “Hi [Name], thank you for your kind words! By the way, can I quote you on that?”
• Most people are happy to agree, making the process simple and transparent.

3. Store Mentions in a Content Library

• Collect positive mentions, testimonials, or quotes from multiple sources:
  • Social media posts, comments, or messages.
  • Articles, blog posts, or press mentions.
  • Videos, podcasts, or webinars.
• Record the details systematically in a Google Sheet or a similar tool.

4. Maintain the Content Library

• Regularly update your library with new positive mentions.
• Use these mentions in presentations, articles, or campaigns.
• Add visuals or evidence like screenshots and links for extra credibility.

How to store a Positive Mention

Add a Sheet in your Content Library to store positive mentions. Then, set the following column headers:

Example

To give you a clearer idea of how to save information in the columns, here is an example:

• Name: Devon Henning
• Position and Company: Former VP of Demand Generation at Vendasta
• Source Link: Link to the source platform “Personal Branding Strategy with Devon Henning at VendastaCon 2018”
• Image/Video: Link to Google Drive.
• Mention/Testimonial: “Dennis has locked down personal branding on social media better than anybody else I’ve ever met, seen at a conference—anything.”
• Date: January 1, 2018
• Notes: Devon Henning praises Dennis Yu’s expertise in personal branding.

Here’s how Devon Henning’s mention scores based on the Who, Where, and What factors:

• Who: Devon Henning, a well-known figure in his field, praised Dennis Yu’s personal branding strategies.
  Score: 6
• Where: Devon mentioned Dennis during the Vendasta Conference, a niche-relevant event.
  Score: 8
• What: Devon highlighted Dennis’s strategy on personal branding, a highly significant topic.
  Score: 8

Total Authority Score: 22/30

This helps identify which mentions are strong and authoritative. By boosting the most impactful mentions, we maximize their potential to build credibility and authority.

Check out this full article on scoring authority: How To Score for Content Authority – BlitzMetrics

Input and Update Regularly

• Add all collected data consistently into your sheet.
• Use filters to easily sort and analyze mentions.

Keep the Process Ongoing

• Assign someone to monitor mentions weekly.
• Use tools like Google Alerts, Mention, or Hootsuite to track new mentions.
• Regularly review the library for updates and ensure all links work.

Third-party endorsements carry more weight and authority than when we promote ourselves. Start collecting your positive mentions today and build a powerful Content Library.