You’ve heard that LinkedIn is where Facebook was 10 years ago– an early opportunity for us to get massive reach, traffic, and sales.
But do you know how the LinkedIn algorithm is different from all the others and what you must do to take advantage of it?
Of course, having a larger connection base and having high-quality content that makes an impact is key to all networks– YouTube, Facebook, Twitter, LinkedIn, and so forth.
But to get traffic on a particular post means you need super high engagement to drive even further viral reach.
Posts that don’t get a 10% engagement rate will fizzle out in the newsfeed– whether LinkedIn, Facebook, or any social network.
Check out this one that got 40,000 views and 500 likes.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.