Google AMP and Facebook Instant Articles
Google AMP
What is AMP?
“AMP HTML is HTML with some restrictions for reliable performance. AMP
HTML is basically HTML extended with custom AMP properties. The simplest
AMP HTML file looks like this: … These custom elements, called AMP HTML
components, make common patterns easy to implement in a performant
way.”
https://www.ampproject.org/learn/overview/
Not serving just in Google search.
Who supports AMP?
You. And others like you on Github. Seriously though.
Why is it important?
Address the haters who say that AMP analytics is broken, AMP cannibalizes
traffic, and that AMP breaks the origin model.
https://marketingland.com/amp-bug-bad-google-analytics-208217
Creator of AMP project:
https://twitter.com/cramforce
How do I start to use it?
https://www.ampproject.org/amp-conf
Additional technical details.
Automattic created an AMP plug-in for WordPress that has over 100,000
installs already: https://wordpress.org/plugins/amp/
Facebook Instant Articles
What is FBIA?
Facebook Instant Articles is an innovative reading experience, for readers of
Facebook. The load time for Instant Articles are almost instant, by using the
Facebook app which powers images and videos on Facebook. The articles
automatically load from the user’s News Feed.
How can it work for me?
Instant Articles can provide more valuable data, by processing and analyzing
article traffic. Embedding cookies will allow you to follow your readers’
interests. This will give you the power to promote more relevant ads to your
target audience.
Why are they so great?
Instant Articles are 10x faster than the standard mobile web articles, which
are your mobile friendly articles on your website.
Engagement rate is higher natively than on link post nearly always.
Google AMP and Facebook Instant Articles16
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When you have 10+ articles published, users can swipe right for more articles.
This allows you to retain your audience 70% more on your articles.
Not only can you have a nice image as a header that people automatically
see on their Timeline, but you can also have a video auto play on the News
Feed. When users are scrolling down the News Feed and see your article,
a cinemagraph should catch their eye. Instant Articles are read 20% more
frequently and are shared 30% more often.
How do I prepare? Add your team.
If you are using Business Manager, you probably already have people added
in to your team for your page.
Get the Pages Manager app.
It allows you to preview your instant articles imported from your site, as well
as check in on your page insights and posts easily.
WordPress Plugins
You’ll need to install three WordPress Plugins:
Facebook Instant Articles & Google AMP Pages by PageFrog
Instant Articles for WP
Header and Footer
There are two ways you can go about installing these plugins:
- Upload via the control panel
- Download
How do I get started ? - Let’s start with Facebook Instant Articles & Google AMP Pages by
PageFrog plugin. - Next, we want to set up Instant Articles for WP.
- Now we want to install Header and Footer.
- Claim your URL
- Create style templates
- Create articles
Concerns:
Will this affect my referral traffic?
Over the course of a six-week test where all articles were shared as Instant
Articles, Vocativ saw the following results: - Referral Traffic Increased 53%
- Average Reach Per Post Increased 11%
- Comments Increased 48%
- Shares Increased 11%
- Returning Visitors Increased 37%