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Facebook has always been our choice for advertising with it’s robust platform. However, Twitter has recently started ramping up their efforts to attract advertisers.
Where as Facebook reduced the amount of ad types by combining them together, Twitter announced last month that they’re working on 15 different ad types.
If you’ve been curious about advertising on Twitter but didn’t have the budget or want to spend, here’s your chance. Twitter is giving out 100 dollars ad credit if you answer a 5 question survey, which only takes a few minutes to complete. Here’s how:
This is the offer email we received. When you click “Let’s Go!”, it takes you to a quick survey. You can skip to the offer by clicking here, but this could hurt your chances of being approved, so we recommend completing it:
Answer all of the questions. We like to participate in these to improve the platform- they’ll never know what to tailor it to if you don’t give feedback!
Before you click DONE, Log into Twitter using your company /advertising account before completing the survey, otherwise you’ll get this error:
Once you’re logged in, it will verify your information at the bottom. Check your account information below then hit Apply now:
You’ll get this notification that you’ve finished:
It can take up to 5 business days for a decision- We got it the same day, however. You’ll receive the following email if you’re approved:
Now you’re ready to start running ads! If you’re setting up Twitter ads for the first time, you’ll have to enter a credit card in order to get the credit, however.
Once set up, you can check your credit balance under Account->Billing history:
Enjoy your $100 worth of Twitter ad credit.
We were so excited, that we did a test campaign:
Our initial bid was $0.25, working out to a $10 CPM- which is quite high, and in turn, drives up the cost per engagement to 20 cents. The default bids are always super-high, so be careful when making your campaign.
In this case, we should be bidding about 15 cents, unless we can’t get traffic in the auction at that price.
If this happens to you, either your bid is too high or your budget is too big– one of the two is usually out of balance (and it’s likely the former).
Give this a try and let us know your campaign results! We’re always happy to feature awesome stories.
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He’s coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.