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Some of you may have noticed something new in the smiley box in Facebook chat:
These stickers were first introduced on mobile back in April, but Facebook is testing on desktops with random users. Clicking on the shopping cart icon let’s you browse for more to suit your tastes:
If this is not a sign of the visual web, not sure what is! Looking forward to seeing how this impacts youth audiences, which some claim Facebook is losing a grip on. However, customization is currently slim- There’s a Despicable Me 2 pack, One for Zuckerberg’s dog Beast, with a few others among what’s currently offered.
Don’t be confused by the word “Store”, either. All of the offerings are currently free, but doesn’t mean that they won’t charge for premium packs in the future. This could be a good chance for aspiring web artists to get their work out there, making a few dollars on the side. Facebook will most likely keep the addition of new packs to big brands and developers, as to keep quality up and inappropriate content out.
Recent pressure from competitor offerings such as Google Hangouts has made Facebook focus more on building interest in their chat to engage their users, offering personality and depth to their online interactions. Let’s hope they’ll expand it with more features to offer even deeper customization for users and developers alike.
Readers, what do you think? Do you think they’ll kill it like they did with the $1 gifts product?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.