How Dennis and Alex Berman Remade the Facebook Dollar a Day Course Verified on camera
Dennis Yu and Alex Berman remade the Facebook Dollar a Day course together. The through-line: most agency owners run ads wrong, and the fix is process, checklists, and content that actually deserves to be boosted.
On 18 November 2024 Alex put that teaching on his YouTube channel — 15 minutes 18 seconds, filmed in Dennis’s Las Vegas house, titled This Marketing Secret Will Change Your Business (Dollar A Day & Dennis Yu). That is the high-authority mention. He opens: he was skeptical a local plumber or a cremation business could get traffic on a dollar a day, then Dennis walked him through case study after case study until it made sense. Observed 26 August 2026: 844 views, 45 likes on Alex’s channel. Do not re-upload it. Embed it. Unique phrase: I’m here in Dennis’s House in Las Vegas right now.
These are our pictures. Top row is phone video from Universal Studios Hollywood, 4 July 2021 — the same dump as the Shorts we are cutting for Local Service Spotlight (volume) and Dennis Yu (best). The 15:18 below is Alex teaching Dollar a Day from Dennis’s house. Further down is the sit-down we published on our YouTube, not a re-upload of his.
I’m here in Dennis’s House in Las Vegas right now and he’s been showing me case study after case study after case study of local businesses that are just being blown away by Dollar a day and I was skeptical.
Watch the 15:18 in chapters
Alex’s original stays on his channel. One player on this page — jump buttons seek it. No raw watch?v= timestamp URLs. Unique marker: data-berman-chapters="YBrXrQsWkTo".
Attributed snackable cuts (players, not a re-upload of the 15:18):
Full 15:18 remains on Alex’s channel — we embed it; we do not clone it.
Our footage — the sit-down we published
Do not let the only video on this page be the one Alex produced. This is the BlitzMetrics recording Alex Berman and Dennis Yu Podcast (32:34, 17 Sep 2021) — Digital CEO / B2B SEO, Alex as guest, our cameras. Unique marker: data-berman-ours="q3y3gO09ZtQ".
Vertical cuts of that sit-down — our cameras, 9:16, ready for Local Service Spotlight Shorts (first two) and the Dennis Yu channel (the third). YouTube upload is still waiting on a Studio grant; these players are live now. Unique marker: data-berman-ours-shorts="q3y3gO09ZtQ".
The 2018 highlight where Alex hosted Dennis on agency mistakes lives on Dennis’s site: 6 agency mistakes that result in client failure (with Alex Berman). Same partnership. Different recording.
The 2018 highlight where Alex hosted Dennis on agency mistakes — checklists, client-owned data, double your prices — lives on Dennis’s site: 6 agency mistakes that result in client failure (with Alex Berman). Different recording. Same partnership.
What went in
Two people who think in systems.
Dennis: creator of Dollar a Day, a billion-dollar-spend operator who teaches the method as a repeatable process. Alex Berman: a cold-email and outbound expert known for breaking growth down into scripts and systems — BlitzMetrics has called him “the cold email king.”
The input was the existing Facebook Dollar a Day course and the goal of remaking it — sharpening it into something cleaner, with the process and the checklist front and center.
What Dollar a Day did
The remake centered on a single idea: the boost is the easy part — the content is what decides whether it works.
Their discussion kept returning to where agency owners go wrong: they treat Dollar a Day as a button to push, when the real work is having content worth amplifying and a process to run it the same way every time. The key, in their framing, is having content that will actually work when you boost it on Facebook — and a checklist so the result is repeatable, not a fluke.
That is Dollar a Day’s core discipline stated plainly: amplify what’s real and proven, follow the process, and the dollar does its job. Skip the content quality and no budget saves you.
What came out
What is on camera now: Alex teaching Dollar a Day as Dennis’s method, from Dennis’s house, on Alex’s channel (YBrXrQsWkTo, 15:18, 18 Nov 2024). What is documented from earlier: they remade the Facebook Dollar a Day course in the studio — hours of raw camera files still sit in Drive (fdd_course_C*.MP4, multi-gigabyte takes from August 2021). Those files were course-only. They are being opened to the public as attributed clips, not cloned as if they were Alex’s YouTube originals.
The 2021 BlitzMetrics upload Alex Berman and Dennis Yu Podcast (32:34) is a different sit-down — Digital CEO / B2B SEO, Alex as guest. Do not mix it into this story as the Dollar a Day lesson.
Still UNKNOWN: the exact original course SKU, enrollment counts, and which Get Response page Alex names in the 2024 video. Named, not invented.
Why it worked
The lesson is the one Dennis repeats everywhere: repeatable excellence comes from writing it down.
Process and checklists are what turn a one-time win into a system a junior person — or an agent — can run. Alex Berman’s whole reputation is built on that same belief for outbound. Putting the two together produced a Dollar a Day course that emphasized the unglamorous part — the process behind the boost — which is exactly the part that makes the strategy survive contact with reality.
Course clips, now public
Hours of Facebook Dollar a Day studio footage used to sit course-only. These short edited lessons are public and free — not a clone of Alex’s YouTube. Unique marker: data-fdd-public-clips="batch-3".
- Why just a dollar a day (768)
- Amplification (704)
- Boosting on Facebook (705)
- How to boost to influencers (708)
- Influence Generator (711)
- Boosting on Social (706)
- Boosting on Twitter (707)
- Intro to boosting to influencers (709)
- Close, next steps (710)
- Layering your posts (712)
- Measuring post performance (713)
- Welcome (714)
- Ad (715)
More FDD lessons (767, 769–775, then the rest of the short public set) are still on the local Drive mount. The 2021 sit-down Alex Berman and Dennis Yu Podcast stays a separate recording.
Sources
- Alex Berman — This Marketing Secret Will Change Your Business (Dollar A Day & Dennis Yu) — 18 Nov 2024, 15:18, Alex’s channel
- 2018 agency-mistakes highlight — Alex hosted Dennis, 4:54, cO95q3oPs_A
- Alex Berman — The Cold Email King — BlitzMetrics
- Dollar a Day
Verification status: The 2024 teaching video is verified (live YouTube, named, on-location). Course remake dates and enrollment remain UNKNOWN pending the public studio-cut release.