I interviewed Luke Eggebraaten, the founder of Phaser Marketing, to discuss the most effective ways to reach out to American clients.
I told him some people from Pakistan are learning digital marketing and getting their first job, such as video editing, processing content, building websites, and doing ads.
What do international people need to know to avoid mistakes when applying for a job as they have never been to the USA, and their English isn’t that great? But they’re studying our training and need a little encouragement.
What advice do you have for our international people who want to work in Phaser marketing or any other agency?
Luke said, “niche down in your service.”
Suppose he could hire somebody decent at everything or good at SEO. He would hire someone who is excellent at SEO right away or maybe someone with graphic or web designing skills.
So you must find one service and go vertical in it. Consume content, get trained, jump into learning and then build a portfolio.
Luke said If you reach out to me and say, “Hey Luke, I love what you’re doing at Phaser marketing. Here is my portfolio. I’m an excellent graphic designer and would love to help your team. Look at my portfolio and let me know what you think”. That will be great!
So having the portfolio and niching down in service could help.
Things you must avoid;
- If you’re reaching out to someone like Luke, don’t spam with your portfolio and say, please hire me. Say something specific about Phaser marketing.
- Personalize the first sentence. Say something specific that shows you care.
- Do not send the duplicate common spam message that most people in Pakistan and the Philippines send.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.