by /
During my trip to Las Vegas with Dennis Yu, I had the chance to meet Dan Ulin, founder of Elite Student Coach, and it ended up being one of the real highlights of the trip.
From the first conversation, Dan stood out. He has a way of commanding a room without ever being loud about it. His confidence is quiet but strong, and it is paired with a real kindness that makes you want to lean in and learn from him. Right away he made a point to connect with me personally, talking about how beautiful my home state of West Virginia is. That simple moment left an impression. It showed the kind of person he is — someone who notices the good in people and places, and takes the time to say it.
Dan’s background is impressive too. After graduating from Duke University, he built a career around helping students grow into their full potential. Through Elite Student Coach, he is helping students do more than just get into great schools. He is helping them become better leaders, better communicators, and more self-aware human beings.
We ended up spending a lot of time together throughout the trip — sharing meals, swapping stories, even doing the FlyOver ride together where we “flew” over Iceland. Those shared experiences made it even clearer who Dan really is. Someone who cares about people. Someone who leads by example. Someone who is serious about his mission but never too busy to slow down and really connect.
Spending time with Dan showed me what real leadership looks like. Confidence without arrogance. Success without forgetting where you came from. I am grateful I got the chance to meet him and even more grateful for what I learned just by being around him for a few days.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.