Conversion Engine for Home Service Pros
Predictable lead generation and conversions designed specifically for established home service companies. We combine our proven 4-stage Content Factory process with Google and Facebook advertising to make your phone ring again and again. For businesses with $2M+ in revenue and 200+ five-star reviews.
The Conversion Engine is the lead generation phase of the Social Amplification Engine (SAE). This package will amplify your conversion efforts across multiple social media channels, while simultaneously working to improve your organic ranking on Google.
We get Google Ads (especially local service ads) running first, so we can get data and leads immediately-- then run Facebook ads, typically one month later.
The Conversion Engine relies upon the Content Engine to generate and collect authority. The Conversion Engine is the Content Engine package plus conversion ads (Google and Facebook), reactivation campaigns (email or text), and light landing page optimization while applying the Dollar a Day method. This will be $3,500 a month to begin testing and will take a few weeks to build engagement and find winning posts.
Are we a fit?
Who this is for: Established home service businesses doing at least $2 million in revenue and 200+ five-star reviews. Owners who want their phone to ring more and are willing to provide us with access to their digital assets (website, ads, content, CRM) and record a handful of simple one-minute videos.
Who this is not for: Start-ups, one-man operations, MLM or e-commerce ventures, or businesses unwilling to let us in. You need to already have customers, a healthy reputation, and be ready to scale. We don’t work with adult, gambling, or get-rich-quick niches.
What you get
Amplify & Advertise – We run targeted Google LSA and Facebook campaigns to drive calls and leads, manage your ads, and retarget visitors so your phone rings all day.
Content Engine & Authority – We plan and produce authentic one-minute videos and 3×3 grids, build a high-trust content library, and syndicate it across YouTube, social and your website to build authority.
Optimize & Scale – We continually monitor, test and refine ads and content, adjust bids, and scale what works. We don't just set it and forget it.
What's not included – We're not your marketing department or sales team. We won't create a business from scratch or replace your sales team. You need an existing website and reputation; we amplify what already works.
Our 4-Stage Process
Access & Audit – We gain access to your website, ads, CRM and tracking to understand what’s working and identify gaps.
Plan & Build – We create your Success Tracker, plan your offers and funnel, and build the Content Library filled with authentic videos and assets.
Launch & Amplify – We launch Google LSA, Facebook and remarketing campaigns, and amplify your content across platforms to drive calls.
Optimize & Reactivate – We monitor results, adjust targeting and bids, split-test creative, and re-engage leads to continuously grow your ROI.
Pricing & Commitment – Our done-for-you service is $3,500 per month with a minimum 3-month commitment. You'll also need an ad budget starting around $1,500 per month for Google LSA, Facebook, and other channels. After the initial ramp-up, it moves month-to-month.
Who you'll work with – You'll have a dedicated account manager as your main point of contact, backed by a team of certified specialists who handle ads, content, analytics, and more. You focus on serving customers; we handle the rest.
What we need from you
Provide us with access to your Google Business Profile, website CMS, Google Ads, Facebook Ads, Google Analytics, CRM or booking software, and any existing content or email lists. We'll send you a simple checklist and host a short kickoff call to gather logins and walk you through recording a few one‑minute videos. After that, our team does the heavy lifting—your job is to keep serving your customers.
Cancellation policy
This is a month‑to‑month service after a 90‑day ramp‑up. We require 30 days' written notice to cancel. Any unused portion of the final month will be prorated; no refunds are provided for work already performed.
Plan & Build
After your Strategy Assessment, we create your Success Tracker, map out your offers, and build your Content Library using our 3×3 video framework. We set up tracking and draft your campaigns so we’re ready to launch.
Enterprise & Premium
For multi‑location or enterprise clients who need deeper support, we offer premium packages that include priority support, additional training, and custom campaign management. Ask us for details.
Conversion Engine Checklist
Our 4-Stage Process
Access & Audit – We'll get access to your Google Business Profile, website, ad accounts, CRM and other assets. We'll audit your current marketing, install tracking pixels, and fix your digital plumbing.
Plan & Build – We'll conduct a strategy assessment and create a Snapshot Report. We'll build your Content Library and Success Tracker, plan your 3×3 video grid and offers, and prepare your Google LSA and Facebook campaigns.
Launch & Amplify – We'll launch your 3×3 videos and Dollar-a-Day campaigns across Google LSA, Facebook and YouTube. We'll amplify your best content and start generating leads while optimising for conversions.
Optimize & Reactivate – We'll cross-post your content on YouTube, Google Business Profile and your blog, run reactivation campaigns via email and SMS, and continuously monitor, refine and scale your ads to maximise ROI. We'll keep your pipeline full month after month.
3×3 Video Grid
Amplify & Distribute
Dollar-a-Day Strategy: We test your 3×3 videos with a low daily budget to identify winners. The best performers get a 30-day boost and then become evergreen assets that run continuously, bringing in leads on autopilot.
Crossposting & Distribution: We crosspost your videos to your Google Business Profile, YouTube channel and blog to increase your presence across search and social.
Google Local Service Ads: We optimize your LSAs to keep you at the top of Google’s home-service listings. You only pay for real calls from customers in your service area.
$3,500 Monthly Retainer
Dennis Yu: The Genius Behind Content Factory
Rich Thurman, Founder, Think Automate Grow: “Not gonna lie, Dennis Yu, in the span of just an hour, dropped some knowledge that will change the entire course of my future! #genius.”
Paul Fabretti, Director, Microsoft: “Dennis shows again why he’s not only one of the smartest but most generous people I know. Even if you know a ton, this is really valuable.”
Emily Chermak, Account Manager: “To this day, this has still been the best investment I have made.”
