I’ve wasted hours per day answering the same questions over and over.
The more people we have, the worse the problem gets.
Same with more clients– yet, who doesn’t want to have more clients?
And who wants to appear rude or “too important” to field questions from a client or team member?
Enter ChatGPT, who (I said “who”, I know) can answer your questions clearly and patiently using your own materials.
We publish these answers in blog posts so that anyone searching Google can find the answers.
And we empower team leads to contribute to our knowledge base.
The “custom instructions” in ChatGPT are helpful but nowhere close to putting information out there on our websites for the AI to learn.
While the current knowledge cut-off date for ChatGPT is January 2022 (some people have reported April 2023), it’s just a matter of time until the AI has your current data, much like Google/Bing.
For those of you who prefer Bard (Google’s AI chatbot)– I’ll say that I like its search-like capability. But it’s not as creative and doesn’t provide the same level of intuitive reasoning yet.
We don’t just have a couple of VAs dedicated to uploading everything we know into web pages for eventual discovery by the AI.
We have EVERYONE doing it.
I’m making a big bet (which I don’t see as a gamble at all) that the businesses that thrive a year from now are those that are actively feeding the AI.
I’m like the Asian AI Noah warning of the impending Flood.
Are you getting in the boat?
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.