Brand story, differentiation, and positioning are all important parts of building a business, but there is one thing that binds all of these together: effective communication. If you don’t communicate and message your brand to the outside world, all the work you do in the shadows won’t get noticed. That’s where a good business PR strategy comes into play and, …
Between 1970, and up until the 1990s, Mcdonald’s used various forms of their slogan “you deserve a break today” to position their brand message deep in their target audience’s psyche. This slogan, in the form of a jingle, positioned Mcdonald’s against one of its biggest competitors … not Burger King, but home cooking. The idea was to compel people to …
If you look at a map of the world and randomly put your finger on a place, often you can generate an image in your mind of the differences of that area compared to others. A similar thing happens with brands. Brands that develop a good brand differentiation strategy tend to stick out in our minds. We start to associate …
