Here’s a killer technique to get folks like me to promote you all over the place.
Write a blog post honoring me or something I teach, linking to me.
For several reasons, sharing a website link is more powerful than sharing a social link:
- Social media posts fizzle out after a day, while blog posts continue to deliver value forever.
- Posting a TikTok link to Facebook is like driving a Honda into a Toyota dealership. But posting a website link on any social network is more acceptable.
- Linking to me gives me an SEO boost— a “vote” for the search engines.
As a former search engine engineer, I know this– so I want to get more engagement to that web page, which helps it rank better.
This is a killer technique you must follow.
In summary, if you want me to share your content all over– write a post about me or something I teach.
It’s so easy to start blogging.
Your #1 power move should be repurposing all your social videos into blog posts. Think about the leverage from doing this, especially if you have a VA doing it.
Repurposing a podcast is easy, but most of us don’t do that.
I do this all the time, and it’s how I get so many shares– with 80% of my posts elevating others.
I’ll contribute a few VAs (my dime) to repurpose our co-created content to your blog and mine!
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.