Jeff Pebley is a new apprentice at Local Service Spotlight, and his story is a lesson in trust and responsibility.
In a recent conversation, Dennis Yu explained that the iPhone and MacBook Pro Jeff uses to do his work aren’t gifts; they are company equipment entrusted to him so he can learn and produce high-quality content.
Before joining the program, Jeff only had a school-issued Chromebook and no phone, which made it difficult to handle tasks like writing articles and repurposing video content.
By showing up consistently, being diligent, and asking for help when needed, he demonstrated that he was serious about learning. That’s why Local Service Spotlight provided him with the tools he needed to succeed but with the understanding that they remain company assets.
This work is part of the mission of Local Service Spotlight to train young adults and virtual assistants to create lead-generating content for local service businesses. By turning long-form videos into engaging articles, he helps spotlight entrepreneurs and business owners who often lack the time or know-how to build their own personal brands.
Key takeaways from the conversation include:
If you’re interested in joining a program that values hard work and provides the resources to succeed, check out the AI Apprentice program.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.