Configuring the “Entity Home” Schema Settings Using RankMath

Overview

The RankMath SEO plugin’s “Local SEO” settings (found on the schema settings page) can be used by individuals to set the entity home schema settings. The entity home is used by Google as an authoritative source of truth for information about an entity, in this case, an individual person.

The BlitzMetrics Site Builder tool for personal brands is designed to help manage your personal brand with the goal of triggering and managing a Google Knowledge Panel. By configuring these settings in the RankMath SEO plugin, you are telling Google that this site, specifically the Home page, contains reliable information about you for your Knowledge Panel.

Implementation Checklist

  1. Navigate to the RankMath SEO settings in the Admin dashboard.
  2. Configure the Entity Home settings in the Local Business tab:
    1. Set the “Person or Company” setting (entity type) to “Person”.
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    2. Set the “Website Name” setting to your first and last name.
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    3. Set the “Website Alternate Name” setting to your first and last name as well.
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    4. If you have a logo or headshot you would like to use instead, set the “Logo” setting as such.
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  3. Navigate to the Status & Tools page found in the RankMath settings.
    1. Run each of the following tools:
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    2. If you are using the BlitzMetrics Site Builder and have set any/all video content on your site’s pages and posts run the following tool as well: