Remember the advice “don’t talk to strangers or adults offering you candy” as a child?
When you’re a marketer, would you accept if someone offered you a program that makes $17,000 per day that sets up in less than 10 minutes?
Uh, no.
We shouldn’t touch get rich people. Replace the candy with “easy” schemes designed to lure you in. Like the advice you give children about strangers, we should be running from them.
It’s not that we don’t care about success or don’t think money isn’t important.
Rather, we don’t want to misrepresent.
We want to provide a clear, realistic path to success because we really care.
We could sell a TON of guides and live the opulent lifestyle by merely dressing up what we have in breathless promises– no need to improve upon what we have or actually deliver.
We could stop right now with the hard work of platforms and training that’s backed by years of iterating proof.
Then shift focus to hyping it up– getting the eager masses to open their wallets.
We’d sell the training with fake enthusiasm and cash out, later mocking these clueless idiots– how easily we can separate them from their money.
Jesus needs to overturn the tables in the synagogue.
Look at Steve Martin in Leap of Faith in this 2 minute video clip.
Run from folks like that who hide behind a charade of success.
If you never hear them admit to struggle, it’s not real.
Entrepreneurship is hard.
Elon Musk says it’s like eating glass and staring into the abyss.
You should seek practitioners who have done what you want to do.
They’re busy doing, not going from conference to conference self-promoting.
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Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.