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BlitzMetrics is now Local Service Spotlight. Same founder, same frameworks, same mission — pointed at the local service businesses that need it most.
Why the name changed
For more than a decade, BlitzMetrics was the name on our work: Facebook and Google ads for brands like Nike, Red Bull, and Ashley Furniture, and training programs that put young adults to work on real accounts. Over time, the work that produced the biggest results moved somewhere else — to plumbers, HVAC technicians, roofers, landscapers, and other local service operators who already do great work but are invisible online.
“BlitzMetrics” didn’t tell a roofer or a plumber what we do for them. Local Service Spotlight does: we put a spotlight on the best local operators so they get found, get chosen, and get booked.
What stayed the same
Everything that worked. The Content Factory still turns one recorded job or conversation into articles, clips, posts, and ads. Dollar a Day still proves content with real engagement before any serious money goes behind it. The Nine Triangles — Goals-Content-Targeting, Learn-Do-Teach, Metrics-Analysis-Action and the rest — are still how every person on the team learns the work before touching a client’s account.
The founder and the mission are the same too. Dennis Yu is the CEO of Local Service Spotlight, and the goal is still a million jobs: giving young adults the training, tools, and promotion to run real agencies for real businesses.
What Local Service Spotlight does today
Every engagement starts with a free Quick Audit that diagnoses what is holding a business back. If it’s a fit, one Home Service Growth System at $3,500 a month covers three jobs: get found (Maps, listings, reviews), get chosen (proof and content from real people and real jobs), and get booked (calls, tracking, and conversion). Quick Audits exist for HVAC, roofing, plumbing, landscaping, painting, concrete, pressure washing, law firms, real estate, auto dealers, young athletes, and personal brands.
Behind it sits a network of more than 200 personal-brand and business websites built on the same SEO Tree structure, and AI agents that now handle much of the operations — weekly reports, publishing, site monitoring, and onboarding — so people spend their time on relationships and judgment.
What happens to blitzmetrics.com
It stays. Years of articles, training, and case studies live here, and they keep their links and their search history. Think of blitzmetrics.com as the library and localservicespotlight.com as the front door. New clients, new audits, and new programs start on Local Service Spotlight.
Quick answers
Is BlitzMetrics still in business? Yes, as Local Service Spotlight. BlitzMetrics is the former brand name.
Who runs it? Dennis Yu, CEO of Local Service Spotlight.
I worked with BlitzMetrics before. Where do I go now? localservicespotlight.com. Same people, same frameworks.
Are the BlitzMetrics articles going away? No. They stay on blitzmetrics.com.
Originally published .
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.