Two entities, two audits. This is the audit for the company — Anthony’s Lawn Care & Landscaping (bloomingtonlandscape.com). It’s a separate document from the audit of its founder’s personal brand, Anthony Hilb (anthonyhilb.com). The business is named after the person, but Google treats them as different entities — and so do we. See the companion personal brand audit of Anthony Hilb.
The company already wins in Bloomington — #1 rankings, 120 top-three keywords, and roughly $143,000 a month in equivalent ad value. The opportunity isn’t to fix what’s broken. It’s to convert that authority into more high-intent local leads.
Where the company stands today
Unlike most local service sites we audit, Anthony’s Lawn Care & Landscaping is genuinely healthy in search. The numbers (Ahrefs, June 2026):
29
Domain Rating
378
Keywords
120
In the top 3
~1,661
Visits / mo
That organic traffic is worth roughly $143,000 a month if you had to buy it through ads. The company ranks #1 for “anthony’s lawn care,” “landscaping bloomington” (#2), “bloomington landscaping” (#3), and “gutter cleaning bloomington” (#3). Add the real-world proof — 180+ five-star reviews, seven straight years of Herald-Times “Best of Bloomington” (2019–2025), and the #1 Google Business Profile for “tree removal” in Bloomington — and this is a company most competitors would envy.
So what’s the opportunity?
Three clear levers — none of them “start from scratch.” This is about converting earned authority into booked jobs.
1. Turn informational authority into commercial rankings
A large share of the traffic comes from informational content — the site is #1 for “common weeds in indiana,” “common weeds” (3,500 searches/mo), and “grass weeds identification pictures” (3,900/mo). That’s fantastic top-of-funnel authority. But the high-intent commercial terms that book jobs are close, not won: “lawn care bloomington indiana” sits at #6 and “landscaping bloomington” at #2. Internally linking that weed-and-tree authority into the service pages — and strengthening those pages — is the fastest path from #6 to the top three.
2. Build out the under-developed sub-brands
The company is four businesses, but only the flagship is winning online. Anthony’s Tree Removal (anthonystreeremoval.com) sits at Domain Rating 12 with ~24 visits a month — despite the business being the #1 Google result for “tree removal” in Bloomington. Junk hauling and home services are similarly under-built online. Each is a proven offline service waiting for the same content-and-reviews engine that built the lawn-care site.
3. Let the founder’s personal brand lift the company
Google rewards real people behind real businesses (E-E-A-T). Anthony Hilb’s personal brand — the author, coach, and operator behind the company — is a trust signal the company site barely uses today. Connecting the two entities (without merging them) strengthens both. That’s the subject of the separate personal brand audit.
The 90-day company plan
Days 0–30
Convert the authority you have
Internally link the high-traffic weed/tree guides to the Bloomington service pages; strengthen those pages so “lawn care bloomington indiana” moves from #6 toward the top three.
Days 30–60
Develop the sub-brands
Run the Content Factory on tree removal, junk hauling, and home services — real job photos, reviews, and service pages — so the #1 offline reputation finally shows up online.
Days 60–90
Link founder + company
Connect Anthony Hilb’s personal brand to the company with consistent entities and author signals — compounding trust across both sites.
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The company and the founder
Two related, separate stories — see both:
The company → bloomingtonlandscape.com The founder → anthonyhilb.com Personal brand audit →
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.