In the trades, a personal brand converts straight to revenue — and the spread here is the widest of any category.
At the top, Tommy Mello runs a billion-dollar garage-door company and carries a full Google Knowledge Panel. At the bottom, an electrician with 128 five-star reviews sits on a Domain-Rating-1 website that gets seven visits a month. Reviews build the business. An entity home builds the owner — and the owner is what a buyer, a partner, or a recruit Googles first.
The leaderboard
Every brand is scored on the same 100-point Personal Brand Score — seven weighted components. The bar shows where each person’s points sit; hover any segment for the detail. green tags are people with a live personal site already up — click through and see it for yourself.
| # | Name | Where the 100 points sit | Score | Tier | Biz | Basis |
|---|---|---|---|---|---|---|
| 1 | A1 Garage Door Service | 82 | Owned | 90 | Rapid | |
| 2 | Roger Wakefield / Trades Academy | 78 | Owned | 80 | Rapid | |
| 3 | Anthony's Lawn Care & Landscaping | 61 | Emerging | 66 | Audit ✓ | |
| 4 |  Dan Antonelli KickCharge Creative (branding) | 53 | Emerging | 86 | Rapid | |
| 5 | CoatingLaunch / HVAC Quote | 47 | Emerging | 34 | Rapid | |
| 6 | Pest Control SEO | 47 | Emerging | 45 | Rapid | |
| 7 | Gutterwise Marketing | 45 | Emerging | 31 | Rapid | |
| 8 | 38 | Invisible | 31 | Audit ✓ | ||
| 9 | Check A Pro | 33 | Invisible | 49 | Audit ✓ | |
| 10 | Durafoam Roofing | 23 | Invisible | 48 | Rapid | |
| 11 | Humm Accounting | 22 | Invisible | 24 | Rapid | |
| 12 | Dominic Chance NAZ Electric | 20 | Invisible | 39 | Rapid |
Who leads, and why
Billion-dollar home-service founder with a FULL Knowledge Panel — what 'Owned' looks like in the trades.
Texas master plumber and the trades' biggest creator — a real brand that just needs the Knowledge Panel to match.
Knowledge Panel went dark; strong operator, invisible online. Full audit 61 → 89.
The authority on home-services branding — ironically with no personal entity home of his own.
Local-service owners already have the proof — jobs, reviews, revenue. What they’re missing is the owned digital identity that compounds it. This board ranks how well each owner has captured their own name.
How the score works
The Personal Brand Score is a transparent 100-point rubric: Entity Home (20), Knowledge Panel (15), Search Ownership (15), Content Engine (15), Audience & Proof (15), Structured Data (10), and Social Consolidation (10). Bands: 0–40 Invisible · 41–70 Emerging · 71–100 Owned. Full-audit rows come from a complete published audit; rapid-score rows apply the same rubric to public signals (Ahrefs, Knowledge Graph, social).
Most owners in this category sit in the Invisible and Emerging bands — which is the opportunity, not the verdict. The fix is the same engine every time: build the entity home, claim the Knowledge Panel, then run the Content Factory on Dollar-a-Day.
Where would you rank on the Home Services board?
We score your name on the same 100-point rubric and hand you the 90-day plan to climb it.
Get your free brand audit →This board is part of The Content Factory methodology. See how personal brand tracks with business results in our brand-vs-business study.