Kirt and I met in 2021 playing pool in Tucson, AZ.
Most “personal brand” stories are written backward: start with the hero ending, then invent a clean narrative to match.
That’s not how Kirt Box operates, and it’s not how we build online authority at BlitzMetrics.
This is the story of how a real outdoorsman (with a real archive) turns years of documented hunts into searchable, linkable assets that create digital gravity—without faking the origin story.
Exhibit A: Kirt Box, in Real Life (Not a Stock Photo)
[Insert photo of Dennis Yu and Kirt Box at the MGM in Las Vegas (before a show). Real relationships create real stories—and real stories beat manufactured branding every time.]I’ve got a stack of photos and videos of Kirt and me over the years—Vegas, random adventures, and yes, ridiculous moments like Cocoon bounce. The point isn’t “look at us.”
The point is proof:
- This isn’t a cold partnership.
- This is years of shared context.
- Which means the content we produce has continuity, receipts, and real-world overlap.
Google can smell fake. Humans can smell it faster.
What American Country Outdoors Actually Is
American Country Outdoors (ACO) isn’t “a content brand that decided to hunt.”
It’s the opposite.
ACO is a hunting-first operation that documented what was already happening. Their channel description is blunt: they bowhunt across the U.S. and target species like whitetail, Axis, elk, turkey, bighorn sheep, antelope, javelina, exotics, hogs, and predators. And they’ve published hundreds of videos doing exactly that.
Meanwhile, the website positioning is practical and revenue-adjacent: ACO offers outdoor marketing (social media, websites, photo/video) and now deer lease services, including feeder filling and trail camera management.
That’s not a “creator dream.” That’s a business.
The Problem: 465 Videos… and Almost Zero SEO Benefit
YouTube is a content lake.
Websites are content wells.
A lake is huge but hard to drink from.
A well is focused and repeatable.
Right now, most of ACO’s proof lives in video form—which is great for fans, but not great for search, local discovery, or brand authority outside YouTube.
So Kirt, John, and I are doing the obvious move that almost nobody does consistently:
We’re turning proof into pages.
Our Plan: The Content Factory for Outdoors (Simple, Not Cute)
1) Pick evergreen “pillar” videos first
Not the newest—the most searchable.
Examples from the channel that fit:
- “Arizona Archery Javelina Hunt” (high-view evergreen topic)
- Texas free-range exotic hunts (Axis / Blackbuck / spot-and-stalk lessons)
- Trail camera / feeder / lease-management content (direct tie to services)
2) Convert each video into a page that can rank
Each article becomes:
- a clean story (what happened)
- tactical takeaways (what to do / avoid)
- gear list (people love checklists)
- location context (as specific as you’re comfortable being)
- internal links to related hunts
- a natural link back to ACO
3) Publish authority first, then pass it to ACO
Here’s the smart part.
AmericanCountryOutdoors.com is new, which means it has almost no inbound links (and therefore little search authority). So we’re doing what we do for founders and operators all the time:
- Publish the narrative on BlitzMetrics (authority domain)
- Link to American Country Outdoors naturally
- Let Google connect the dots through a high-trust citation
That single link, in the right context, can matter more than 20 random directory links.
Why This Works (And Why It’s Ethical)
We’re not “gaming SEO.” We’re organizing reality.
Kirt already has the hard part:
- field experience
- documented proof (465 videos)
- consistency over years
We’re just converting it into formats the web can index and humans can share.
Next Steps (What We’re Building Together)
Over the next few weeks, Kirt, John, and I will:
- choose 10–15 “pillar” videos to repurpose first
- publish 2–3 anchor pieces (like this one) that establish the story + relationship + proof
- build a topic wheel so every article links to other related hunts and services
- point the entire cluster back to American Country Outdoors as the home base
This is what “personal brand” looks like when you don’t fake it:
Proof → Pages → Links → Authority.
And it starts with real photos, real hunts, and real relationships.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.