How To Make a 15-Second Video
"If you want people to engage your business or your brand, start investing in the currency of digital platforms, ATTENTION!"
Who is this for?
Short and Sweet Headlines are Best!
The key to 15-second videos:
- Capture people's attention
People are trading hours of their day scrolling through Facebook. You have to fight for every bit of attention you can get. The easiest way to get people’s attention is through video. Specifically, 15-second videos.
No one is going to watch a 3-minute video if they don’t know who you are. Attention spans on social channels are brief. The average watch time for a video on Facebook is only 6 seconds.
You must learn to grab their attention quickly and pull them into the story you are trying to tell.