Targeting Planning Checklist
❏ Name 3 direct interests related to your brand.
Interest 1 ________________________________
Interest 2 ________________________________
Interest 3 ________________________________
❏ Name your closest competitors.
Closest competitors are competitors who your customers regard as a substitute – not
necessarily the biggest competitors in your industry.
Competitor 1 _____________________________
Competitor 2 _____________________________
Competitor 3 _____________________________
❏ Name 3 interests that your targets share.
Interest 1 ________________________________
Interest 2 ________________________________
Interest 3 ________________________________
❏ Import your customers’ and leads’ emails into Facebook and Google as custom
audiences.