This guide is designed to support your journey through the 6-week Social Amplification Engine
course at Johns Hopkins University.
You’ll not only learn digital marketing theory but also apply it practically by working with real local
service businesses.
By the end of this course, you will have created impactful content, run targeted ad campaigns,
optimized marketing efforts to deliver measurable results and presented a real-world case study
that showcases your work and results.
What you’ll gain from this guide:
● Proven processes: Master the 6 phases of the SAE to increase visibility, boost
awareness, enhance engagement, and drive leads and conversions for a local service
business.
● Cross-channel marketing: Move beyond single-channel strategies and implement robust,
multi-platform campaigns to maximize reach and impact.
● Real-world experience: Adopt a local business, create videos, run Google LSA ads,
amplify content on social media, and present your success story in a guest blog post on
BlitzMetrics.com.
What this guide won’t cover:
● Business formation or starting a new business from scratch.
● Sales funnel development beyond marketing amplification.