Set up your plumbing
Define what you stand for (your “WHY”)
Before you start the process of personal branding, you need to define what
you want to brand yourself as.
If you’re passionate about music, you might want to become the best Facebook marketer in
the music industry. Maybe you’re passionate about sports. Establish yourself as the top social
analytics expert in the sports industry.
Once you figure out what you stand for, everything else can start to fall into place.
It’s the through-line that drives the content you produce. This is critical to inbounding the clients you want to work with because people hire people.
While it’s important to look good on paper, even more important to potential clients and
employers is whether or not they’ll like working with you.
People spend the majority of their days at work, so of course, they want to hire someone
personable whose goals, values, and personality aligns with theirs. The same goes for public
figures. If you’re a speaker who wants to talk at SportsGeek, you’d better demonstrate an
interest in the sports industry, right?