Plumbing

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Plumbing (Optional / Advanced)

PLUMBING ONE-PAGE CHECKLIST (Optional/ Advanced):

  • Create your Facebook Ads account using Business Manager.
  • Create your Google Ads account.
  • Create your Google Tag Manager (GTM) account.
  • Create your Google Analytics account with GTM.
  • Create your website custom audiences on Facebook. 1, 7, and 28 day page and website engagement audiences.
  • Set up Facebook pixel and standard events using GTM.
  • Set up Google remarketing pixel using GTM.
  • Set up Google Ads conversion tracking using GTM.
  • Publish your GTM container and tags to your website.
  • Verify that everything is set up properly.

Digital Plumbing (Optional / Advanced)

  • Create your Facebook Ads account using Business Manager.
  • Create your Google Ads account and tie it to the Google MyClient Center (MCC).
  • Create your Google Analytics account.
  • Create your Google Tag Manager (GTM) account.
  • Publish your GTM container and tags to website.
  • Facebook Instant Articles.
  • Google AMP (Accelerated Mobile Pages).

To get the full course:

We need to get your ads and analytics in sync–the data and tracking flowing properly, so the numbers match up and we’re building good audiences. To do that, we need to make our ads effective by feeding the right signals into Google and Facebook. That’s where Google Tag Manager comes into play.

Once Google Tag Manager is setup, we do the following to pull everything together:

  1. Access Checklist
  2. Define events in GTM (view, lead, checkout)
  3. Define URL parameters (source, campaign, content)
  4. Set up reports in GS (events>goals>reports)
  5. Set up FB+Google tracking and audiences
  6. Set up Campaigns (Facebook and Google Ads in one funnel)
  7. Verify Plumbing Setup Using our scripts

Setting Up Google Tag Manager with Google Analytics, Facebook Custom Audiences & Google Ads Remarketing

Creating Your Google Tag Manager Account
With Google Tag Manager, you can track all of your tags from Facebook, Google Ads, or anywhere else.

Go to https://www.google.com/analytics/tag-manager/ to set up a Google Tag Manager account and follow the instructions provided on the site. Once you agree to the Google Tag Manager Terms of Service, you’ll see the Tag Manager code that you will need to install on your site. Paste the code into your website to complete the integration.

  • HTML Sites: If your site uses HTML editor, then copy the code and open up your website’s HTML page template. Find the code within your page template and paste in the Google Tag Manager code directly after and hit save. You will need to do this for all pages or page templates that you want to use Google Tag Manager with.
  • WordPress Sites: There’s a useful plugin for Google Tag Manager. You can just copy your Tag ID which is shown next to your account name in the GTM dashboard or from the code itself after “?id=” and then paste it into the plugin settings page.

What You’ll Need To Get Started

  • Create your Facebook Ads account using Business Manager business.facebook.com.
  • Create your Google Ads account and tie it to the Google MCC.
  • Create your Google Tag Manager (GTM) account.
  • Create your Google Analytics account.

Setting Up Your First Facebook Custom Audience

  1. Go to business.facebook.com and click on Ads Manager.
  2. Click the Create Audience button and select to create a Custom Audience.
  3. Select Website Traffic so that you can build an audience from your website visitors.
  4. Configure the tag to target Anyone who visits your website and set a period of 180 days. Make sure you also give it a name you’ll remember such as “All BlitzMetrics.com Visitors”.
  5. After creating your audience, you should be presented with your pixel. If you don’t see it, click the gear in the lower left corner to bring up your pixel code.
  6. Copy your Facebook Audience pixel and go to Google Tag Manager to create a new tag.
  7. Select Custom HTML as the product and give the tag a recognizable name (e.g. Facebook Audience) by clicking the pencil icon next to the tag title.
  8. Click Continue and paste in the Custom Audience code provided by Facebook.
  9. Set the tag to fire on All Pages.
  10. Your tag is complete and you can either publish to make the changes go live or add another tag.

Setting Up Google Analytics with Google Tag Manager

  1. Go to the Google Analytics website and either create an account or log in to your existing site to get your Tracking ID. Make sure you copy the Tracking ID rather than the full code from Admin > Tracking Info.
  2. Go to your Google Tag Manager account and click to create a new tag with the Google Analytics Product type.
  3. Select the Universal Analytics tag type and give your tag a name (e.g., Google Universal Analytics).
  4. Click Continue and paste in your Tracking ID that you copied from the Analytics site. You will also want to make sure that you check the box to Enable Display Advertising Features.
  5. Set the tag to fire on All Pages and click Create Tag.
  6. Once your tag is complete, you can click to Publish the container or add another tag.

Setting Up Google Ads Remarketing with Google Tag Manager

  1. Go to the Shared Library section of your Google Ads account and click to View Audiences.
  2. Click to View Audiences and then hit the big red Remarketing List button.
  3. Pick the type of users/categories you want to use.
  4. Give your list a memorable name and ensure that the Remarketing Tag option is selected. You will also want to set a Membership Duration of 180 days before saving the list.
  5. Once your tag has been saved, you can click on the blue [Tag] link to bring up the code that you need.
  6. Copy your Remarketing tag into a text editor so that you can copy specific details from it.
  7. Go to your Google Tag Manager account and click to create a New Tag.
  8. Select Google Ads as the Product type.
  9. Select Google Ads Remarketing as the Tag Type.
  10. Paste in your Conversion ID and Conversion Label from your Remarketing Tag.
  11. Click to Create Tag and then you can either publish your container or add another tag.

Publishing Your Google Tag Manager Container

  1. Make sure you have completed any tags you were building and click Publish.
  2. Google Tag Manager will confirm the details that have changed since you last published. If you are happy, click Publish Now.
  3. Your tags will now be live on any pages where you have added the Google Tag Manager code.

Setting Up Facebook Conversion Tracking

  1. Go to the Conversion Tracking menu item in your Facebook Ads dashboard and click to Create Pixel.
  2. Select the type of conversion that you want to measure and give it an easily recognizable name.
  3. Copy the Conversion Pixel code that Facebook presents you.
  4. Go to your Google Tag Manager account and click to create a New Tag of the Custom HTML product type.
  5. Paste in the Facebook conversion code. If you look through the code, you will see two instances of “value” and “currency” in the code. If you want to track values in Facebook, you can replace these details with specific values or make use of dynamic variables (an advanced topic beyond the scope of this course).
  6. Click to continue and then set the tag to fire on Some Pages.
  7. Click New to create a custom firing rule and complete the required details. You will need to select a variable to check which will probably be the Page URL and a matching rule. The simplest matching Operation to use is contains. If your conversion completion page was example.com/thankyou.html, then you could either enter “example.com/thankyou.html” or enter “thankyou.html”. The benefit of only using a part of the URL such as “thankyou.html” is that it will match all pages which contain the value. For example, it would match both of the following links if you sold multiple products:
    • example.com/product/thankyou.html
    • example.com/service/thankyou.html
  8. Click Save to confirm the new rule and then Create Tag to add the conversion tag to your container.
  9. Your new tag is now complete and you can either publish to activate the tag or add another tag.

Setting Up Google Ads Conversion Tracking

  1. Go to the Tools > Conversions section of your Google Ads account and click the + Conversion button.
  2. Click to add a new Conversion item and then select Website as the source of conversion.
  3. You only need to set a memorable name for your conversion tag as you can leave the rest of the details to Google Tag Manager so click Save and Continue.
  4. Copy your conversion tag to a text editor so you can copy the Conversion ID and Conversion Label layers.
  5. Go to your Google Tag Manager account and click to create a New Tag of the Google Ads product type.
  6. Give the tag a memorable name and select Google Ads Conversion Tracking as the tag type.
  7. Find your Conversion ID and Conversion Label in the code you copied from Google Ads earlier and then paste them into the tag configuration. You can also set a specific conversion value and currency here, or use dynamic variables (advanced method beyond the scope of this course).
  8. Click to Continue and set the tag to fire on Some Pages.
  9. Click New to create a custom firing rule and complete the required details. You will need to select a variable to check which will probably be the Page URL and a matching rule. The simplest matching Operation to use is contains. If your conversion completion page was example.com/thankyou.html then you could either enter “example.com/thankyou.html” or enter “thankyou.html”.
  10. Click Save to select your new firing rule and then Create Tag to complete the setup.
  11. Your new tag is now complete and you can publish your changes or add another tag.

Google Tag Manager Tips Version Control

Once you publish a container, the existing version goes live onto your website and the version shown in your Google Tag Manager editor becomes a draft. You can then edit this draft freely – without changing the code that is being served on your live site – until you hit Publish again.

Managing Users

You can add more users (e.g. agencies or web developers) to your Google Tag Manager account in just a few clicks.

  1. Go to the Admin section of your Google Tag Manager account and click User Management.
  2. Click New to add a new user and then enter the email address of the person you would like to invite.
  3. Select the features that you want to grant access to under Container Permissions and then click Confirm.

Verifying Your Tag on the Published Site

To verify that Google Tag Manager is installed on your site, you can install the Tag Assistant extension to the Google Chrome browser and visit your website. If everything has worked, you will see a green icon in your toolbar which you can click on to view the details about your tag.

Setting up Twitter Remarketing Audiences

  1. Go to your Twitter Ads Dashboard at https://ads.twitter.com/.
  2. Input payment information.
  3. Select Tools > Conversion Tracking.
  4. Click to Create your first website tag.
  5. Enter a descriptive name for your first audience, set a conversion type of Site visit while ensuring that the tailored audience box is checked.
  6. Click to Show Conversion Settings and set appropriate attribution windows. For a simple catch-all remarketing tag, we recommend 90 days post engagement attribution and turning Off or setting a low 1 day post-view attribution.
  7. Click the Save tag and generate code snippets and you will be presented with your remarketing tag, which you can now add to Google Tag Manager.

Adding Your Twitter Remarketing Tag to Google Tag Manager

  1. If you haven’t already got your Twitter code on hand, you can access existing tags under the Tools > Conversion tracking page by hitting the Edit option on your audience.
  2. Go to your Google Tag Manager account and click to Add a new tag.
  3. Enter a descriptive name for your Twitter Remarketing Tag and select Custom HTML Tag as the type.
  4. Paste in the code that you got from your Twitter Ads account and hit Continue.
  5. Click the All Pages option to ensure your primary remarketing site catches all visitors to your site, and then click Create Tag.
  6. Click Publish and then confirm with the Publish Now button in the box that pops up.

Adding Your Instagram Account to Your Facebook Advertising Account

  1. Go to Facebook Business Manager at business.facebook.com.
  2. Hover over, or click on, Business Settings and then select Instagram Account.
  3. You will usually be presented with a list of Instagram Accounts but as you haven’t linked one yet, click to Claim New Instagram Account.
  4. Enter your Instagram Username and Password to the pop-up box and click Next.
  5. You will be presented with your linked Instagram Accounts, showing the one you just linked. Click to Assign Ad Accounts, select your Facebook Ads account and click Save Changes.
  6. (Optional) You can also click to Assign Partner to allow an agency to manage your account. You can then simply enter the Business ID they provide (for example, BlitzMetrics would be: 552854764819146 found in the Info tab), and click Confirm.