Lift Strategy Best Practice

Lift Strategy Best Practices

Campaign setup best practices for conversion lift

1. Include as many outcomes as possible in the study as separate objectives.
2. Remove media on Facebook running outside of the test, because it can dilute results and lower power for the test audience.
3. Media weight influences brand metrics, so ensure that your frequency is sufficient (this varies between verticals).
4. Don’t modify the campaign parameters like creative, budget, targeting, or runtime after setting up the poll.

Campaign setup best practices for brand lift

1. No other media for the same brand/product should be running across Facebook’s family of apps and services at the same time.
2. Where possible, set up the poll for the specific product being advertised.
3. Media weight influences brand metrics, so ensure that your frequency is sufficient (this varies between verticals).
4. Don’t modify the campaign parameters like creative, budget, targeting, or runtime after setting up the poll.