Auditing and Planning
Digital Plumbing ensures your tracking and analytics systems align with your business goals. For
local service businesses—where trust and phone calls are key—it’s critical to track leads from the
first touchpoint to conversion.
In this module, we focus on auditing your existing systems and planning improvements.
The detailed technical setups to implement Plumbing are covered in Daniel Goodrich’s Digital
Plumbing course, linked in the optional “Plumbing” section.
These advanced steps in our materials are marked “Optional / Advanced.”
Use the provided checklist to assess:
● GCT Strategy: Review your Goals, Content, and Targeting.
● Website HTTPS: Verify that your website uses sitewide HTTPS.
● Tracking Verification: Use tools like Tag Assistant, CrowdTangle, and BuiltWith to check your
tracking accuracy.
● Website Speed: Evaluate performance with PageSpeed Insights.
● Social Channel Analysis: Analyze engagement on Facebook (including page and video metrics),
Instagram, and Twitter.
QUICK AUDIT ONE-PAGE CHECKLIST
GCT STRATEGY ASSESSMENT FORM
General assessment of your submitted Goals, Content, and Targeting.434
Recommended strategies best fit for your goals.
THE WEBSITE CONTAINS SITEWIDE HTTPS
Assessment if your website contains site-wide HTTPS433
DIGITAL PLUMBING USING GOOGLE CHROME EXTENSIONS
Using Google Chrome extensions, verify proper plumbing and function of
implemented tools.429
Tag Assistant 431
Facebook Pixel 430
BuiltWith 427
TEST WEBSITE SPEED USING PAGE SPEED INSIGHTS AND TESTMYSITE
Comparison of your speed and optimization for mobile and desktop.432
FACEBOOK PAGE ANALYSIS
Verify proper content distribution using the Awareness, Consideration and
Conversion funnel.435
Perform a general analysis of previously posted content
Provide strategies and solutions based on Goals for Content and Targeting
purposes.
FACEBOOK VIDEO ANALYSIS
Checklist Architecture
Present current statistics of Average video length and other metrics pertaining to
the client’s goals.
Provide analysis of engagement metrics and video views.
3X3 VIDEO GRID OVERVIEW
WHY, HOW, WHAT content.423
Share 10-second video views audience of the “winners”.
Verify if/then sequences that string client’s WHY, HOW, and WHAT content.
INSTAGRAM ANALYSIS (IF APPLICABLE)
List the follower to following ratio.
Analysis of content engagement and type of content currently being shared.
TWITTER ANALYSIS (IF APPLICABLE)
List the follower to following ratio.
Analysis of content engagement and type of content currently being shared.