Dependencies / Output
Before starting this course, make sure to have the following information
ready:
☐ URL of the website(s) where GTM needs to be implemented
(e.g. www.blitzmetrics.com).
☐ URL of your Facebook page (e.g. www.facebook.com/blitzmetrics).
☐ Conversion goal, i.e. what do you want to track as a conversion? (e.g.
sign-ups, downloads, video views, contact requests, sales).
☐ Conversion goal URLs, i.e. where do end up after a successful
conversion (e.g. www.blitzmetrics.com/thank-you).
☐ Facebook Pixel Helper Chrome browser extension installed.
☐ Google Tag Assistant Chrome browser extension installed.
☐ Twitter Pixel Helper Chrome browser extension installed (optional).
☐ LinkedIn Pixel installed (optional).
☐ LinkedIn Email Audience uploaded (optional).
☐ Account access to the following accounts:
- Google Tag Manager
- Google Analytics account
- Google Ads account
- Facebook Page (through Business Manager)
- Facebook Ad account (through Business Manager)
- Twitter Ads account (optional)
- Instagram account (optional)
- LinkedIn account (optional)
Directions on granting access to BlitzMetrics are in the Access Checklist.
Please review this and confirm that all steps to grant access have been
followed with your point of contact.
Output
If you go through this document, you will get the following pixels
implemented through GTM: - Google Tag Manager
- Google Analytics
- Google Ads Remarketing
- Google Ads Conversion Tracking
- Facebook Universal Pixel
- Facebook Standard Events (Optional)
- Twitter Universal Website Tag (Optional)