Content and Targeting
CONTENT
For students: Identify what type of content the business currently creates and where it needs
improvement.
What is the business’s story? (Ask the owner and provide a summary or paste a link if they
have an “About” page.)
What is this business the BEST at? What niche do they aim to dominate?
Why do people love this business? (If information about your Unique Selling Proposition is
published online, paste the link below.)
What proof does the business have to back up its claims? (Customer reviews, case studies,
awards, press coverage, etc.)
Who is responsible for content creation? (Discuss with the business owner.)
Business Partner
Business Owner
Me (Marketer)
Content Team/Specialist/Marketing Executive
No content strategy in place
How many pieces of content does the business produce in a week?
0
1-2
3+
One every 2 weeks
One every month
TARGETING
For students: Help the business define its ideal customer by gathering details about
demographics and interests.
Demographics
Who is the business’s ideal customer? (Gender, location, age group, profession, marital status,
income level, etc.)