3 Components of Authority
When it comes to building my own brand’s credibility, the secret weapon I use is to bootstrap authority using a combination of the three components. Therefore, I make it a point to always give importance to what I talk about (Proof), who I talk to (People), and where I talk to them about it (Properties).
For example, let’s assume that you get a chance to ask a renowned digital marketing expert a question live on their webinar. Not only does the expert showcase your question on their webinar for everyone else to see, but they also take your name and answer it.
In this scenario, the three components of authority are:
- What - The topic of discussion, which let’s assume is a hot marketing concept.
- Who - The renowned digital marketing expert
- Where - The platform for the discussion, which in this case is the webinar.
So, once you know that, what should you do with this piece of high-authority content?
Assuming that the expert is widely known in the industry, would you agree that the amount of exposure your brand will receive by repurposing this clip would do wonders for your business?