Your Marketing Technology Stack
For students: Identify what tools the business is already using and what might be missing.
There are 7,040 tools in the marketing technology space and growing. Fortunately, we only
need to know the main tools.
We already know how to work within the major systems as a necessary part of digital
plumbing.
We don’t have to be experts in any of them, so long as we understand how these marketing
and technology tools fit together.
Which tools is the business using? (Discuss and check all that apply.)
(You may have one, none, or many tools in each category. If not listed, fill in the name of the
tool.) Circle all the tools you are using.
Content Management System:
WordPress, Drupal, SiteCore, Custom, None
Web Analytics:
Google Analytics, Analytics 360 Suite, Omniture (Adobe Analytics), None
Tag Manager:
Google Tag Manager, Tealium, None
Marketing Automation:
Keap, Marketo, HubSpot, Active Campaign, MailChimp, Email Studio, None
Salesforce Automation:
Salesforce, Netsuite, None
Social Monitoring/Management:
Social Studio, Hootsuite, Sprinklr, Khoros, None
Reporting:
Tableau, Domo, SproutSocial, SocialBakers, None
Ads Management:
Marin, WordStream, None
Mobile Analytics Partner:
Kochava, Localytics, AppAnnie, None
Landing Page Optimization:
Optimizely, Experiments with Google, Leadpages, None
Shopping Cart:
Shopify, ZenCart, BigCommerce, None