Set-up, Strategy, Scale!
Strategy
Social media, paid or not, is an amplifier of what’s already
working in a business.
Social media advertising is less about advertising and more
about paid Word of Mouth.
Third-party authority mentions and reviews convert better
because they generate implied endorsement.
My social advertising relies upon my content marketing
engine to generate and collect authority.
Relevancy is the intersection of Content and Targeting,
whether Google Quality Score or on Facebook.
The chaining of messaging is called Sequencing, also known
as Marketing Automation in the email space and
People-Based Marketing by Facebook.
My company’s social strategy is the unique intersection of
Goals, Content, and Targeting. They are channel and tool
independent.
Conversely, social media tactics change constantly, can be
delegated, and are repeatable. They are channel and tool
dependent, driven by checklists.
The three components of successful social selling are
People, Process and Platform (technology). Not
interchangeable.