How a Friend's Elvis Bedding Won a Walmart Shelf
Verification status: Partially verified. The win and the rollout are in public reporting; our part comes from the 2013 project records. The campaign’s exact spend and targeting weren’t kept, so this page gives none.
A friend, David Bursteen, co-founded Legends Home Bedding with Ines Brigman. In 2013 they entered their Elvis Presley Home Bedding Collection in Walmart’s Get on the Shelf contest, where shoppers voted on which products Walmart should carry.
- The vote. It came down to a public vote, October 1 to 3, 2013.
- The campaign. We ran the Facebook campaign behind it during the vote.
- The win. It was named one of two grand-prize winners (Talk Business, November 2013).
- The shelf. By 2015 it was rolling out to 200 Walmart stores (the company’s announcement and CNNMoney, July 2015).
Why this belongs in a Dollar a Day course
When a decision sits with a small group, whether it’s voters, buyers or a committee, a small, steady budget aimed at them moves it. A three-day vote is the same shape as a B2B deal: a short list of people, a deadline, and many touches needed before they act. Read why a dollar is plenty for a big-ticket buyer in the master course.
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