Boosting on LinkedIn
As a marketer, you may be aware that LinkedIn is a social media platform that caters to professionals and businesses, but have you considered running ads on the platform? LinkedIn Ads is a powerful tool that can help you reach your target audience and drive leads for your business.
Understand the platform:
LinkedIn Ads is a paid advertising platform that allows you to create and promote ads to a professional audience. The platform has a variety of targeting options such as job title, company size, industry, and location.
Utilize Ads Campaign Objectives:
LinkedIn Ads organizes its campaign objectives into three stages of the funnel: Awareness, Consideration, and Conversion. Each stage has specific objectives such as brand awareness, lead generation, and website conversions. By choosing the right objective for your campaign, you can effectively reach your target audience and achieve your marketing goals.
Develop a channel-independent strategy:
Your marketing strategy should be channel-independent, meaning that you should focus on creating goals, content, and targeting that can be distributed across various channels. By doing so, you can maximize your marketing efforts and reach your target audience on different platforms.
LinkedIn ads are a great tool for B2B and PR campaigns if used correctly. Unlike Facebook, LinkedIn allows you to target specific professionals by their company name, industry, job title, function, years of experience, and other valuable criteria.
With access to a vast amount of professional data, LinkedIn is a powerful platform for reaching your ideal audience. Stay tuned, as custom audiences will be available soon. Check out our simple campaign that resulted in a $1.57 CPC (even with a bug in the system showing a $4.85 CPM that was actually 10 times higher).
Targeting
LinkedIn offers certain targeting aspects that are unique. Creating audiences from job functions, skills, degrees, and job titles opens a door of possibilities for recruiters looking to find qualified candidates for job openings.
We recommend promoting LinkedIn posts but since LinkedIn’s traffic costs more, we suggest promoting for at least $10/day.
The audience on LinkedIn is more about professional networking than casual social use, which has an effect on the presence that ads have there, naturally. Consider that, while certain products may have traction if targeted correctly, the CPC could be so high that you may not even break even.
Sponsoring on LinkedIn serves the user best when boosting to a niche audience that will engage and convert. Experimentation is expensive, so you should have a pretty good idea for targeting prior to spending the money.
Here’s what else you should know:
You can sponsor directly from your feed. If you decide to do this, you’ll be taken to another page to determine which update you’d like to boost, what audiences to boost to, and what budget you’d like to set.
From our experience, organic engagement rates have been pretty low in general on LinkedIn when compared to posts on other media; but when we tried boosting, we saw improvement.
The results speak for themselves. There’s a noticeable increase in impressions and engagements with sponsorship, but the quality isn’t necessarily greater than what we may have acquired from boosting on Facebook or Twitter.
The 4-Step Powerful LinkedIn Boost Strategy Driving B2B Leads
Here’s how to boost your LinkedIn post in 4 simple steps:
1) Post your video sales letter.
2) Select the specifi c job titles and industries you want to reach.
Select the specifi c job titles and industries you want to reach
3) Set budget at $10/day for 7 days (can’t do $1 a day on LinkedIn, so choose $10/day).
4) Hit the “boost” button!
Just like with other Dollar-a-Day campaigns, look initially for campaigns that get at least 10% engagement.
LinkedIn is stronger for B2B companies — where you’re selling services to other businesses.
Unless you’re super well-known in your niche, best to boost 6 podcast episodes or mid-funnel educational content and 3 bottom of funnel bits (book a call, get the lead magnet).
If you’re an agency or selling professional services, LinkedIn Ads are awesome!
We’ve run LinkedIn campaigns for 12 years, which means running from a company account or creating ads in a business.
But now we can boost our LinkedIn profi le posts, which is a huge new opportunity for those of us who repurpose to LinkedIn.