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What if a world-class dunker could hand off his entire online presence to an AI marketing team that never sleeps, never quits, and costs about the price of two coffees a month? At Dunk Camp 2026 in Salt Lake City, Dennis Yu sat down next to Billy Doran of Dunkademics and built exactly that — a working AI marketing team, live, in five minutes, in front of a room of pro dunkers.
This article is built from the live demo Dennis Yu recorded with Billy Doran at Dunk Camp 2026. Watch the full walkthrough below, then read the playbook underneath it.
Who Is Billy Doran of Dunkademics?
Billy Doran is the founder of Billy Doran’s Dunkademics channel, one of the most-watched destinations in the freestyle dunk world with more than 950,000 YouTube subscribers. He won the YouTube dunk championship back in 2009, has filmed more than 30,000 dunks, and works as a professional dunk commentator whose footage has defined how fans see athletes like Jordan Kilganon, Chris Staples, and Guy Dupuy.
Here is the twist that makes his story worth telling: despite that reach across YouTube, Facebook, Instagram, and TikTok, Billy never had a real website. As Dennis put it in the room, the site “hasn’t really existed because of all kinds of various reasons” — the same reason most creators stay the best-kept secret in their own niche. The audience lives on rented platforms, and nothing anchors the brand where Google and AI models can trust it.
The Five-Minute Promise at Dunk Camp 2026
Dennis opened a blank AI project with nothing in it and made a promise to the room: “I’m gonna show you in five minutes… how we do this whole thing.” Instead of typing, he held down a function key and spoke to the AI through voice dictation, briefing it the way a director briefs a full agency in a single stand-up meeting.
The instructions were specific, and that specificity is the lesson. He did not ask the AI to “make a website.” He told it who Billy is, where his authority lives, what the goals might be — sponsor revenue, deeper ties to the dunking community, selling courses — and exactly how the work should be structured, because the agents already reference proven skills for running audits and building sites. When one dunker in the room checked the clock, the answer landed on time: “That was exactly five minutes for this.”
A 30-Point Authority Audit of Every Channel
The first job Dennis handed the AI marketing team was a full inventory: find everything about Dunkademics across every platform, then organize it by channel and by authority. Each piece gets scored on a 30-point authority scale that BlitzMetrics uses on every brand it builds:
- 10 points for who it is — the credibility and identity behind the content.
- 10 points for where it is — the strength of the platform and placement.
- 10 points for what it is — the quality and pull of the content itself.
From there the agents rank which videos earn the most views and which content ranks best in both YouTube and AI answers like ChatGPT. That surfaces what the team calls the “greatest hits” — the proven winners worth repurposing into many places instead of guessing at new posts. For a creator sitting on tens of thousands of clips, this is work a human simply cannot finish. As Dennis told Billy, “imagine if you could do something a human couldn’t do, inventorying all of this.”
From Sample Site to a Brand Billy Owns
The demo does not dump a half-built site on the client and walk away. The AI first publishes a sample site as a preview, so Billy can see the structure of Dunkademics laid out before anything goes live. Once he approves it, the plan is simple and clean: point the DNS records to the WordPress site the team built, then hand Billy full admin control.
That ownership matters. The configuration Dennis used is public — it lives inside the Dunker Spotlight platform that pro dunker Dylan Haugen built with him — so this is a repeatable system, not a one-off favor. The dunker ends up owning the asset, the audience, and the agents that maintain it.
An AI Marketing Team for Twenty Dollars a Month
Here is the headline number. Once the system is installed on Billy’s own computer, he has roughly ten AI agents working full-time for about $20 a month. The AI marketing team wakes up every day to update and maintain his website, then report on what is working best across all of his social media. Dennis described it plainly: “These agents together will be a full marketing team that work for Billy.”
The workflow stays human where it counts. Billy can hold a ten-minute meeting each Friday to review what the agents learned that week — which headline is resonating, what content should be repurposed, where his footprint is thin, such as a missing LinkedIn presence. The agents even fix the small errors that quietly cost trust, like correcting a wrong height listed across the web. Because they operate a real browser, their reach is broad: “anything I can do through a browser, it can do as well.” The agents also spawn sub-agents — sometimes fifteen at once — that split the work, compare notes, and come back with questions when a decision is genuinely the creator’s to make.
A Knowledge Panel and the Lighthouse Effect
A website built the right way does more than look good. It helps Billy earn a Google Knowledge Panel for himself and for Dunkademics, which enhances his reach and lets his greatest-hits content show up in more places. Then comes the multiplier that only works in a tight community. Because the AI marketing team already has admin on other dunkers’ sites — Cam Hazzard, Hoop and Nate, and more — it can connect all of them through Dunkademics, which lifts the search authority of every dunker at once.
That is the real goal Dennis named in the room: prove by example that great dunkers can also be public figures, role models, and entrepreneurs. The mission he handed the agents was to “make him the lighthouse for the dunking community” — and to build the audit thoroughly enough to earn it, telling the AI to “boil the ocean, burn as many tokens as possible to do a fantastic job.”
The Dollar-a-Day Strategy Behind the Reach
Great content only wins when the right people see it, which is where the dollar-a-day strategy from BlitzMetrics comes in. Instead of spraying ads at a broad audience, the AI marketing team micro-targets the exact people who matter — a specific manager at a specific company — on LinkedIn, Facebook, and YouTube, for as little as a dollar a day. Done right, those people simply start seeing the creator’s best content everywhere, without realizing they were chosen.
Dennis gave the room a proof point outside of sports. A friend with licensed Elvis Presley home goods spent months failing to get into Walmart. The team ran dollar-a-day ads aimed only at purchasing and merchandising staff at Walmart’s headquarters in Bentonville, Arkansas. Six months later, the product was on Walmart shelves. For a dunker, the same play could put his footage in front of an NBA star’s manager or a brand partner who never knew the content existed.
What This Means for Every Dunker
The Dunkademics build is a template, not a highlight reel. A creator with a real audience but no owned home base can now stand up a website, a scoring-backed content strategy, a Knowledge Panel path, and a full AI marketing team for the price of a streaming subscription — and keep every bit of it. Dennis said it best to Billy: “that’s how you use AI,” and the same system already runs for dunkers across the community.
If you dunk, create, or run a local business and want the same setup, start with the Dunker Spotlight platform to see the model in action, then learn the underlying playbook at the BlitzMetrics Content Factory. The tools are finally good enough that the only real question left is the one Dennis kept returning to: can you think clearly enough to tell the agents what you want?