Advanced: Snapchat Pixel Set-Up

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Advanced: Snapchat Pixel Set-Up (Not part of the EXPRESS Package)

Snapchat Pixel Set-Up Checklist

  1. Log in to your Snapchat Ad account
  2. Click on the tool box in the top-left corner.
  3. Select Snap Pixel from the options.
  4. Hover over the pixel code and click to copy it.
  5. Navigate to Google Tag Manager and create a new tag.
  6. Select Custom HTML for the tag configuration.
  7. Paste the pixel code into the provided space.
  8. Select all pages for triggering.
  9. Save and Publish Container.
  10. Navigate back to your Snap Pixel page to verify that data is flowing.
  11. Click the Set up Pixel button in the upper-right corn