How To Write Facebook Dynamic Creative Ads
If writing is a challenge for you, the prospect of having to write multiple headlines and texts for a Dynamic Creative ad may stress you out. Fortunately, the more you write, the better (and faster) you’ll get.
To help out, here are 13 angles you can try in your Dynamic Creative campaigns:
- The “New” Angle – Brand New Burger Truck Open Now! Vegetarian-friendly too.
- The “SHOUT” Angle – RED OWL BURGERS AND BREW NOW OPEN! FRIES! BEER! VEGANS LOVE THE IMPOSSIBLE BURGER!
- The “How to Yay w/o Boo” Angle – How to satisfy that burger and beer craving without messing up your kitchen: Red Owl Burgers and Brew 🍔🍺
- The “Inclusion” Angle – Join your people and feed yourself burgers and beer amongst friends.
- The “Exclusion” Angle – Burgers! Beers! Red Owl! No wimpy drive-thru burgers allowed!
- The “Benefit” Angle – Red Owl Burger and Brews. Enjoy the mouth-watering smell of our craft burgers.
- The “Logic” Angle – Don’t you love a high-quality burger AND beer. So do we. That’s all we sell. Why not come by tonight? Have you eaten yet?
- The “Man on a Mission” Angle – Paul Benson was on a mission to deliver world-class burgers out of a food truck. Not only did he nail it, but he also nailed it for vegetarians. Mission accomplished!
- The “Newsjack” Angle – This angle is about taking any of these angles and hooking into a topical event. Right now, as I write this in early May 2019 as an American, I could talk about the Mueller report and somehow connect it to food and burgers. Or beer, for a fun spin on things (i.e. ‘Sorry for the Mueller Report everyone, they got hammered at Red Owl Burgers & Brews first…’).
- The “Gain” Angle – You know that satisfying feeling when there is a burger and some beer in your belly? You can have that. Right now.
- The “Dog Whistle” Angle – Burger and Beer Lovers! Come to Red Owl Burger & Brews 🍔🍺
- The “Touchstone” Angle – If you were in the kitchen with Paul Benson in 2018, you witnessed the evolution of today’s notoriously good burgers. While that part is history, you can benefit from all that hard work and testing now.
- The “Fear of Missing Out” Angle – The smell of cooking burgers..the crisp, refreshing beers…you wish you were here.
Remember, you can also use these for headline ideas too.
Don’t overthink it. People are reasonably forgiving of bad writing. Over time, you’ll improve. And thanks to Dynamic Creative, you’ll be able to see which kinds of angles work for your audience (and, more importantly, which don’t). You can always write variations of the same aspects. The same goes for images when using Dynamic Creation: you can find similar or modified versions of working ones.