If you still think SEO is some magical potion you can sprinkle on your website, it’s time to wake up. In this video, Dennis Yu – the search‑engine engineer who built analytics at a search engine over 20 years ago – calls out the nonsense. He explains why search engines care about real‑world signals like who you are, what you’ve done and how you’re connected in Google’s knowledge graph.
Dennis argues that your company, customers, products and even your office are all objects in Google’s database, and the only way to stand out among hundreds of dentists (or any business) is by proving your reputation through reviews, credentials and genuine relationships. Ranking is the result of being noteworthy, not something a consultant can hack for you.
If you’re sick of SEO “experts” hawking snake oil, watch the video and then let’s talk about building your own High‑Rise Influence blueprint. Reputation is earned, not gamed.
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Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.