The Content Factory Process in Action: Helping Felicia Gopaul Maximize Content Impact

The Content Factory runs through four stages: collecting, processing, posting, and boosting. In the first stage, we gather raw content. In the second stage, we process it so it’s ready to post across different formats. In the third stage, we post the content. And in the fourth stage, we boost it.

The more we repurpose, the more we transform raw content like random webinars, speaking engagements, pictures, Facebook posts, and podcasts into assets like books, landing pages, ads, and other derivative content. This process re-assembles and reuses the growing social proof we accumulate.

When working on any of the four stages, especially boosting posts, we analyze performance and fine-tune it using the Metrics, Analysis, Action (MAA) process. This applies whether you’re boosting a successful Facebook post, repurposing it for LinkedIn, optimizing it for SEO, or reusing YouTube videos featuring well-known individuals.

The beauty of this process lies in identifying your “greatest hits.” 

Building Your Content Library: The Foundation of the Content Factory

Your greatest hits become your evergreen assets – money-printing machines you can run daily with an ad budget that aligns with your audience size, business scale, and market potential.

This method works for any service-driven business where trust, relationships, and expertise are essential. The auditing process uses universal frameworks, ensuring it applies to everyone – whether you are doing cold-email like Alex or selling reclaimed lumber like Taylor, or providing concrete coatings to make floors shine, the principles remain the same.

It doesn’t matter if someone is in a different industry; we apply the core of digital marketing, which is taking the thing that’s working well — where you’ve actually shown that you successfully do what you do — and getting more out of that.

By leveraging your influence, relationships, experience, and expertise, you can get more of what’s already working. It’s not about random stuff and hoping it works, but about using the ingredients that have proven successful, concentrating on those, and spending ad dollars so that Facebook, Google, TikTok, Twitter, LinkedIn, and others work in your favor because you’re paying them.

These platforms are designed for that.

The starting point is building what we call the Content Library of your assets. Most people start with a dumping ground, a folder of random stuff, and that’s an okay place to begin. But then we need to start organizing it. 

If we operate the Content Factory process correctly, the items in that folder will appear when we Google you or search for the keywords or topics you want to rank for.

This folder should also include all the places, appearances, and quotes where you’ve been mentioned.

You can add these mentions to a Google Sheet and sort them by factors like strong mentions, multiple mentions, or early mentions within the content. All of us want to assemble our top mentions because when someone else talks about us, it holds more authority than when we talk about ourselves. 

Evaluating Mentions: Are They Worth Boosting?

Let’s explore why some mentions are stronger than others.

For example, a mention on a high-authority site like money.com can still be weak if it’s just a partial mention at the end of the article. The article itself may be excellent and on a high-power site, quoting multiple people. But if your name only appears at the very end, does it make sense to boost that post?

For any asset, we must evaluate its authority and how much of that authority flows to us. Think of it as the difference between a small giant and a big dwarf. 

Money.com may have high authority and relevance, but if only 5% of the article’s power is attributed to you, it’s not worth boosting. Most people don’t read entire articles, so if your mention is buried at the end, promoting it won’t be effective. However, you can still claim that you’ve been featured on Money.com and similar high-profile sites.

Now, let’s look at other examples of partial mentions.

If it’s a mention on Forbes, which is great, you can say you’ve been mentioned there. However, search for your name carefully. 

I’d  be very careful about anything on Forbes, Inc., and Entrepreneur. Because there are people who charge $500 or $1,000 to quote you on these platforms. You’ve likely seen these offers through Instagram, Facebook, or LinkedIn messages.

For example, many book authors fall into this trap because they don’t know any better. They write a book and want to be quoted on Forbes, Inc., or Entrepreneur. Why wouldn’t they? I don’t know if they guarantee it or if they say you only pay once you get on there.

Notice that many contributors are not staff writers. Some are listed as former contributors. Do you know why? Often, they’re no longer writing for the platform because they got caught selling mentions. This doesn’t apply to everyone, but it happens frequently.

I contribute to several high-profile sites, and I never accept payment for mentions. I refuse to do anything that suggests someone paid to be featured in the places I write for –- because that ruins the whole fundamental basis of independent, objective journalism.

Here’s another example that’s not worth boosting, considering the number of ads and links within the article. This looks suspicious because websites like Forbes operate on subscriptions and should make money from them—not from excessive ads and selling links. 

And what about the fact that it’s from 2016? That doesn’t hurt you — it’s actually a good thing. It shows that you’ve been doing this for a long time.

So, if someone started a company in 2013 and there’s content that highlights how they began the company, participated in various events, showing proof of what they do, — it would still be relevant after several years. It would demonstrate expertise over time.

In finance, rules and tax laws change, but trust remains constant. The same principle applies to mentions. They should showcase trust from authoritative sources, ideally in the area you want to be known for.

For example, being featured on Forbes for financial planning, saving for college, or similar topics is great. However, if it’s just a partial mention, it holds less value.

The fact that the mention is several years old is not a negative. 

Understanding how to evaluate mentions helps determine which are worth promoting. Once we identify those, we can amplify them using the Dollar-a-Day strategy.

Mike is a great example of someone doing this at scale for many authors. If you’ve written a book and no one mentions it, that’s a red flag.

Mike, how can someone claim to have a million-dollar book if people aren’t talking about it?

Not everyone is willing to do what I do — like recording four podcasts a day, which is called a publisher model. The traditional publisher model requires constant new stories, just like a newspaper or TV channel. They always need a current top story.

Can you imagine being the editor of a major newspaper or TV channel? There has to be a current top story, right? Can’t talk about yesterday’s story. 

But we are rock stars. We have our greatest hits as rock stars.

We recorded a hit, and that hit can generate royalties forever. I don’t need to create a new song every day or do four podcasts daily. It’s not news, where you must produce fresh stories weekly. I don’t have to churn out content endlessly — posting on LinkedIn, Facebook, and every social network, blog, article, or book in a constant cycle. Nobody can keep up with that.

The key is this: quality beats quantity. If we find one great post, article, or podcast — regardless of the guest or topic — even if it’s on Forbes, we can use paid media to scale it and make it last forever. So why keep creating new posts when one exceptional piece can deliver consistent results?

Obviously you want to always keep getting better. That’s why Mark Cuban talks about business as his favorite game, because even though you win, you get addicted and want to keep winning. 

Here’s another example of a mention.

This site actually has no power, and the blog post has no power. You can see the DR is 0.9. If it’s not at least a DR 50, I don’t think it’s legitimate. And if the article itself is showing almost all zeros like this one, then it’s an advertorial or it’s syndication.

You know what syndication is? 

What happens in the world of PR, media and marketing, is – there typically isn’t enough content. (Of course, AI changes this whole thing). So, what sites will do is  syndicate.

Originally, this article appeared on one site and then got syndicated, meaning it was copied as duplicate content to another site. When it’s syndication or when it’s not vouched for by the underlying publication, it will include a disclaimer like, “This is an advertisement” or “This doesn’t reflect the opinion of so-and-so.” This tells Google and everyone else that they don’t trust the content.

However, since the sponsor paid for it, they must acknowledge them. 

When that happens, Google sees it, and all your stats drop to zero.

Forbes, Inc., Entrepreneur—these big sites — might have a domain with tons of stats, but the article itself could show zeros. When you see that huge discrepancy, it means Google thinks it’s an advertorial.

If you pay for PR, this is what I call “fake PR.” PR companies often claim they’ll get you featured in ABC, NBC, and other big places. What they’re really doing is paying for placement by submitting press releases.

I have no problem with press releases. We use a few different services depending on the context. But then we run Dollar-a-Day against those posts to make sure they’re being seen.

I’m not saying don’t use paid media. I’m not saying don’t pay for publishing. I’m saying if you do, recognize that just because it’s on a big-name site doesn’t mean it will be seen. Just because it’s on Forbes doesn’t mean it will reach people. You know what I mean?

And that’s the lie they don’t tell you.

If you have partial mentions, what we’re looking for is to be the primary or first citation, not buried in the middle or at the end of the article. 

Another issue is paywalled content. No one can access it without a subscription. I don’t like to push paywall content. That’s why I avoid promoting such articles.

The Right Strategy to Amplify Positive Mentions

Now, let’s look at the mentions Felicia has in an article posted on CreditCards.com. The article provides strong, relevant insights on how Black Americans can build and establish credit. 

It’s a reasonably recent article and includes multiple mentions that are worth highlighting.

To make the most of this mention or any good mention, here’s what you can do: 

Take the URL of the article and share it across various platforms like Facebook, LinkedIn, and Twitter. After sharing, boost those posts on your strongest channel — LinkedIn, for instance.

Here’s the next step: Write a few lines of engaging copy to accompany the link. 

Start by sharing raw content, such as a photo, video, an interview, or a Zoom recording. This raw content can then be turned into an article published on a high-profile site. 

The authority of the content increases — not because the content itself has changed, but because of where it’s been published.

Once the article is live on the higher-profile site, you can share it again on social platforms. 

At each stage, the value of the content increases, and you can share it repeatedly to maximize its impact.

When choosing a caption for your social post, craft a few lines that entice people to click. The goal is to use a strong hook—something engaging enough to draw your audience’s interest.

Avoid phrases like, “Thank you, CreditCards.com, for mentioning me,” or “Look, I’m famous now!” Instead, make it about them. Be a humble servant. Add a key fact or an “aha” moment, which doesn’t even have to be a part of the article — just something relevant. Here’s an example: 

“My fellow Black Americans often face challenges in building good credit.” 

“But it’s easier than you think — here’s how…” 

Every sentence is its own paragraph. That’s called broetry – a style which improves readability and engagement.

LinkedIn’s algorithm is a little bit different than all the other socials. The key factor is if we can get ten people to engage within the first hour, then it’ll take off, even if you have a “nobody” account.

A super common mistake is not optimizing your LinkedIn profile properly. Make sure your LinkedIn profile is optimized. Use your real first and last name, and link to the actual company page instead of just listing the company name. That way, the proper logo will display instead of a blank rectangle.

The Art of Repurposing: Turn One Post into a Multi-Channel Strategy

Copy the whole post from where you posted first i.e. LinkedIn. Then repurpose it for Facebook and Twitter by copying it. 

We’re going to do a boost on Facebook and Twitter. 

The first time you do this, it might take a little longer as you learn why we’re doing it and how it works. But once you get the hang of it, it literally takes less than a minute, and you get ongoing ROI. It’s like the most ridiculous ROI in digital marketing.

What we’re about to do is so effective, and it never gets old — I love doing this.

We start by pasting the content we copied earlier, making sure there’s only one line between paragraphs.

For posts on Facebook, we make a small adjustment. Click the little happy icon at the bottom and choose a feeling that matches the post, e.g. concerned, determined and so on. 

For this example post, determined would be a great choice because it’s about Felicia’s mission to help people. 

To boost a post on your Facebook personal profile, you need to turn on professional mode. 

Most people don’t know about the professional mode feature on Facebook profiles, but it allows you to run ads and access analytics. Once activated, a blue “Boost Post” button will appear on all your posts.

You don’t need to target specific demographics, such as Black Americans, successful moms, or any particular group. If your post generates strong engagement, Facebook’s algorithm will identify who is engaging and automatically find a similar audience.

This marks a significant shift from six or seven years ago when detailed targeting was crucial. Now, platforms like Facebook and TikTok have become much smarter.

So, you see how this works. It’s a rinse-and-repeat process. Repurpose your hits for other channels, boost them, and watch the results. 

The Bestseller Shortcut: Build Authority with Smart Tactics

My favorite places to boost include Amazon for books and Twitter, where you can target specific followers, like those of Alex Makowski, if that aligns with your goals.

Here’s a little-known fact about published books: most people don’t even open the books they buy, let alone read them. In fact, only about 7% of readers make it past the first page. And the saying “don’t judge a book by its cover”? They absolutely do — your cover matters.

So, what’s the first step? If you don’t have a physical book yet, create one. I personally prefer having a physical book because it’s a great prop and nice to hold in hand.

Creating a book is easy with AI tools. 

You can interview a bunch of people and showcase them all in a grid-style book cover. For example, I once interviewed leading professionals in natural medicine, chiropractic care, IV therapy, HRT, exosomes, and stem cells. I even interviewed the CMO of Orangetheory Fitness and the top doctor Tony Robbins consults in Life Force. I compiled all those interviews into one book.

Repurpose your Zoom call interviews into text using AI tools, and publish it on Kindle. To use as a prop, you should also publish it as a paperback and hardcover. With AI-generated voice cloning, it’s easy to create an audiobook version in your own voice as well.

For the book’s length, I’d say aim for 70,000+ words. Since we’re using books as props, a physical book should feel substantial — when someone picks it up, they should think, “This feels real.” Even if they never read it, they’ll still judge its quality by how it looks and feels.

If you’re falling short on word count, you can use tricks like 6×9 dimensions, larger fonts, wider line spacing, and throw in plenty of pictures. All of this helps bump up the page count and makes the book look and feel more solid and impressive.

To hit the bestseller status in one or two categories, here’s a simple trick: log into your Author Central account, and start running Dollar-a-Day ads to promote your book. 

It’s very simple — you don’t even have to make an ad. Amazon will automatically create the ad using the information it already has about your book. 

Run these ads for all versions — Kindle, paperback, hardcover — at just $1 a day each. Even if the ROI seems negative initially, it’s worth it in the long run. You’re building SEO, credibility, and visibility. 

Once it’s a bestseller, take a screenshot. It doesn’t matter how you got there — just that you did. For example, even if you spend $100 a day to get there for a few hours at 2:37 AM on a Sunday morning, you’re still #1. Take the screenshot and turn the ads back down.

This is the best-selling social media book on Amazon. And there it is, on the Amazon Best Sellers list. I’m ahead of Gary Vaynerchuk and all these other people. We’re number one.

Now, does it say here that we got to number one by running ads? No. But we’re legitimately number one, right? 

When you’re a Super Bowl champion, are you a Super Bowl champion every year or are you just once in your life? 

Now, you can call yourself a bestselling author. Every time you’re on a podcast, introduced at an event, or speaking somewhere, they’ll refer to you as a bestselling author. It’s a title you can use over and over.

For example, this book hasn’t driven any sales, and I’ve had 1,100 people see it. I’ve spent 55 cents per click or whatever, but all these people have seen it.

I spent $100 promoting my book. For the sake of simple math, let’s say my book is $10, and I sold three or four copies. So I spent $100 and made $30. Is that a negative ROI?

No. Here’s why.

Amazon uses collaborative filtering. You can bid on other authors, related books, or even specific products, and show up wherever you want to show up.

On Amazon you see this as, “People who bought this thing also bought…” 

So the people who bought from one author are likely to buy from similar ones. 

The same principle applies to social media platforms, where you see, “People who follow so-and-so would also follow you.” Who is so-and-so? It’s your lookalike audience.

For example, if Taylor writes a book on “reclaimed lumber and how beautiful it is” – people who follow Better Homes and Gardens are likely to see it. Even if they don’t buy his book, they will still recognize him as an expert in the industry and are more likely to engage with his content on YouTube, Facebook, and other channels — even if the book’s ROI seems negative.

Running ad campaigns on Amazon can also help trigger a knowledge panel. By appearing as an author and being associated with other notable people and products, you improve your SEO. That’s the key thing.

If I want to spend $10, I can. But I’m cheap, so I’ll put a dollar a day on each book I have. Every one of your books should be promoted for just a Dollar-a-Day.