And likewise, here’s a doozy from the folks at Marketing Profs today.
17 required fields!
Why have a razor with three blades when you can have five, PLUS an aloe strip?
The key to social lead gen in B2B is many lightweight touches over time– to nurture folks, instead of trying to go from first date to getting married in the same evening.
You have to think from the standpoint of the client, not from yours. Asking me for my phone number tells me an aggressive sales rep might call me or that my information is going to be resold.
I must want that guide pretty badly if I’m willing to fill out all that information.