In the Power Hour we...
- Review your assets to see what’s working and what may need some work
- Dive into your campaigns to evaluate ad performance and identify places you could improve
- Make suggestions for moving forward based on your goals, content and targeting
If you’re trying to build momentum on channels like Facebook, LinkedIn, Google and Twitter without working the way the channels intend you to, you’re swimming upstream.
It’s not about tricking the algorithm to gain results, it’s about understanding the algorithm.
Digital Marketing is an ever-changing game, and the only way to avoid being penalized when the algorithm is updated is to build your strategy around core values of the platform. If you’re not trying to game the system, then you actually benefit when they make a change.