Why is Optimization important?

In digital marketing, there is no penalty for taking many shots on goal. We learn quickly and constantly iterate. We expect failure 90% of the time.
This guide will help you efficiently go through this testing cycle via a framework called MAA (Metrics > Analysis > Action) in conjunction with CID (Communicate > Iterate > Delegate).


Don't Take Our Word For It, Read What Others Have To Say!

Jennifer Miles Owner at Jen A Miles Consulting

The guide is set up really well. High quality and easy to follow for anyone on the fence.

Nobody can touch your team when it comes to social.

Jason A Miller
Global Content Marketing Leader