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SBP: Specialist, Business, Partner.
- Specialists (students and young adults) need work experience to complement their formal education.
- Businesses need marketing help, most effectively delivered by customers turned advocates (word of mouth).
- Partner (schools, conferences, and vertical associations) aggregate either students or businesses, but not both.
We bring all three together.
Think: LinkedIn meets Match.com or Uber for marketing services.
The market model requires standardization to scale — certifications, checklists, rating.
We fill this missing piece that none of them do:
Businesses don’t want to optimize their marketing any more than you want to work on your car — they want someone else to do it. Nor do they feel responsible or have time to train up students, so they hire interns. Schools don’t want to hire students directly. Students don’t want to create training or work menial jobs.
Seen Simon Sinek’s “Start with Why”?
DDD: Do, Delegate, Delete.
- Do it now or don’t do it at all. More time tomorrow is an illusion, as opportunities and corresponding tasks increase.
- Delegate where you have resources that can reliably execute, whether virtual assistants or specialist. But still be responsible.
- Delete is your most common option to keep “inbox zero”. So don’t skim; read thoroughly enough once that you can recall or search later.
You must manage your inbox and task list before you can help others do the same.
A clear inbox creates breathing room for exploring new ideas, while clutter prevents creativity. Mastering personal efficiency allows you to be proactive instead of reactive– be more powerful. Do fewer things, but do them well.
Look at David Allen’s “Getting Things Done”.
LDT: Learn, Do, Teach.
- Learning is being able to pass a quiz or be able to discuss a topic. The school system can create false confidence.
- Doing is hands-on execution with provable results: working on cars versus talking about cars. Doing implies checklists and certifications, like what you’d expect of mechanics and doctors.
- Teaching isn’t possible without learning and doing first. Know it forwards and backwards to be able to help others.
Mastery in your area of expertise attracts more clients (lighthouse approach) and more staff to follow you.
Servant leadership requires you to help others for you to also advance. Hence, a leveling system enables progression.
Repetitive execution may appear mundane, but actually creates knowledge depth and makes you much faster.
What took days now takes minutes.
CID: Communicate, Iterate, Delegate.
- Communicate frequently and reliably, even if just to say you don’t know, but will get back to them. Frequent, small touches beat the perfection that never happens.
- Iterate via MAA rapidly to allow “many shots on goal” versus procrastination disaster.
- Resolve external dependencies first, so delegate before it becomes an emergency for someone else.
Personal effectiveness comes before organizational effectiveness, since you must practice what you preach. The greater your responsibility, the more you must initiate communication across the team.Even if you communicate clearly and in advance, if delegation fails, the leader is at fault.
You can’t delegate what you haven’t clearly defined and know how to do yourself.