Influence Generator
To sell more, or to achieve the goals you’ve selected, you must map your goals back to topics, and your topics back to people who are authoritative in these topics.
People connect with your WHY (outside ring), then want to understand HOW (middle ring), and only then care about the WHAT (the product/service you sell).
Our personal brands allow us to show this through the content that we create, which, of course, always ties back to our WHY.
At Content Factory, our WHY is to educate and create jobs for students, which carries through in all of what we do. Once you’ve determined yours, create a three-minute video about it. Whether you’ve been regularly creating content for ten years or have never written an article in your life, you’ll be able to easily create a WHY video by following these simple guidelines.
For execution-level plans, see the Influence Generator Course at yourcontentfactory.com/IGC