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In the vast realm of digital marketing, targeting has evolved as a game-changer. But did you know that the arena of YouTube offers a unique goldmine? Today, I’m going to share with you a remarkable approach that has consistently given me a return on investment (ROI) of over 2,000%. It’s Dollar a Day, specifically in this case, for Youtube.
The Power of Specific YouTube Targeting
Many advertisers believe that retargeting on YouTube is limited to their own videos, but the truth is far more expansive. With YouTube’s advanced targeting capabilities, you can focus on individuals who’ve watched specific videos – and not just yours. You can even target those who’ve been through an entire channel.
Imagine the power of placing your ads before individuals who have shown a clear interest in subjects or products closely aligned with your own. It’s like having a conversation with someone who’s already partially convinced.
Why the “Dollar a Day” Technique?
The charm of the “Dollar a Day” method lies in its precision. Since you’re targeting specific videos or channels, the volume might be on the lower side. But what you get is a group of viewers with high intent and relevance. These are individuals who’ve engaged with content that aligns with your offerings.
Contrary to popular belief, you don’t always have to focus on your competitors. Instead, consider which videos or channels your prospective customers are engaging with. By targeting these, you can ensure your ads, especially your most informative ones, reach the right people.
The High ROI Puzzle
With an ROI of 2,000% and more, one might wonder, “Why isn’t everyone doing this?” The reasons are twofold:
- Video Creation: Running ads on YouTube necessitates having videos. This can be a barrier for those who’ve not ventured into video content yet.
- Awareness: Many aren’t even aware that such a possibility exists on YouTube. Yes, the “Dollar a Day” strategy works across every channel!
Target Lighthouse Clients
In the vast sea of digital content, there are guiding beacons that shine brighter than the rest. These are what I call LIGHTHOUSES. They are influencers, thought leaders, or channels that have garnered a significant, loyal following in specific niches. And for marketers, they represent a golden opportunity.
Take, for instance, Caleb Guilliams. In the industry of insurance and financial advice, he stands tall as a prominent LIGHTHOUSE. His content resonates, and he has a following that listens, engages, and trusts him. If I were involved in selling life insurance or similar products, zeroing in on his audience would be a strategic move.
But the magic lies in identifying your own industry’s LIGHTHOUSES. Who are the influential figures or channels whose audience intersects significantly with your target market? Discovering them can unlock a trove of potential customers who are already tuned into the conversation.
So, I put forth a challenge to you: Who is the LIGHTHOUSE you aim to target for your brand’s growth? Recognizing them could be the first step in a game-changing marketing strategy.
Wrapping Up
The world of YouTube advertising offers untapped potential. By embracing strategies like the “Dollar a Day” technique, you can position your brand before an audience that’s not just vast, but also highly relevant. Remember, it’s not about reaching the most people; it’s about reaching the right people.
About the Author
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.