How to Set Up Dollar a Day Ads to Boost Your Book’s Visibility on Amazon

Achieving best-seller status on Amazon requires making your book highly visible. The Dollar a Day strategy is a cost-effective way to run targeted ads that increase reach, drive traffic, and boost rankings.

This guide outlines a step-by-step process for setting up Dollar-a-Day ads on Amazon, helping Content Factory team members and authors work toward #1 best-seller status.

Task Checklist

Information that you will need:

  1. Access to Amazon Author Central account.
  2. Access to the Amazon Advertising platform.

Steps:

  1. Set up an Amazon Author Central and Advertising account.
  2. Set up Dollar a Day Ads.

Estimated time it takes on average to set Dollar a Day Ads on Amazon:

The total time it will take you to set up Dollar a Day Ads on Amazon should not exceed 10 minutes.

Step 1: Set up an Amazon Author Central and Advertising account.
1. Create an account at https://advertising.amazon.com/ via your Author Central Account.
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2. Make sure your profile/bio is filled out.
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Step 2: Set up Dollar a Day Ads
3. Go to the Amazon Author Central website.
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4. Click “Reports + Marketing” on the upper left of the window.
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5. Click on the “Go to ads console” button that can be found on the lower right side of the screen.
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6. Click “Create campaign.”
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7. Once you click on the Create Campaign button, three options will appear.

Choose the Sponsored Products option.

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8. Choose which Ad format you would like to use. Either “Custom text ad” or “Standard ad.”
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Click on the product that you want to promote.
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For targeting options, leave everything as default.
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After that, click “Launch campaign,” which is located at the bottom right of the screen, and you’re done.
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9. Once your campaign is set up correctly and approved, here’s how it should appear when someone searches for your product.
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Setting up Dollar-a-Day ads ensures continuous visibility, but to push your book to #1 best-seller status, you may need to temporarily increase your ad budget for a few days.

How to Use Budget Increases Strategically
  1. Start with a small budget ($1 - $3 per day) for a few days to test your ads performance.
  2. If your category is competitive, increase the budget to $100/day for a few days to drive enough sales to push your book to the top.
  3. Monitor your ranking—if your book is climbing, you can increase the budget incrementally.
  4. Once your book hits #1, take a screenshot as proof of your best-seller status.
  5. After securing the best-seller spot, gradually lower the budget while maintaining steady visibility.
Example of best seller results after setting up Dollar a Day Ads.
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That's it. You're done. Good job!
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Verification Checklist

1. The Amazon Author Central and Advertising account has been set up.

2. You chose the correct product for advertising.