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Have you ever Googled yourself and found… well, not much? For many professionals, being invisible online is a major problem.They’re great at what they do, but when someone searches for them online, they either don’t show up or their digital presence is weak. That lack of visibility costs them credibility, trust, and ultimately, business.
Recently, I had a conversation with Robert Adziashvili, owner of eHealth20, about how to fix this. We discussed the power of storytelling, leveraging digital assets, and using partnerships to grow his business. The strategies we covered apply to anyone looking to expand their reach and authority.
Robert started as a captive agent, limited to selling for one company on a fixed salary. But he found it unfulfilling and eventually went independent. The transition wasn’t easy, he had to build his client base from scratch, which took years.
Now, Robert isn’t just an agent; he’s shifting into a business mindset. Growth requires more than just individual effort, it takes a team. To scale, he needs more agents, a steady flow of clients, and a structured approach to expansion. That’s why he’s focused on building a downline, recruiting agents under him to split commissions and grow efficiently.
Robert has a clear expansion plan. He’s currently licensed in eight states and aiming for 20, moving from a regional presence to a national business. His client base is strong in New Jersey, with 80% within a 20-mile radius, and he also services clients in New York. With Manhattan just an hour away, he’s strategically positioned to expand his reach and establish a larger footprint in the industry.
Be Googleable: Control Your Online Presence
The first step in building authority is making sure people can find you online. If your name doesn’t appear in search results, or the information isn’t well-structured, you’re already losing trust before you even have a chance to prove your value.
“We’re going to make you more Googleable,” I told Robert.
My team would help him optimize his digital presence by fixing his website, ensuring his name ranks well, and publishing authoritative content about his work. If people don’t find you, they can’t do business with you.
Why Storytelling Wins Over Hard Selling
People don’t buy insurance, financial services, or even business consulting, they buy trust. The most effective way to build trust is through storytelling. Collaborations like the one Robert has with Julia Barova, founder of Julia Barova Inc., show the power of strategic partnerships in the insurance industry. Julia, a former hedge fund marketer, now specializes in life insurance with living benefits. She shares real-life stories to help clients understand the importance of financial protection.
By working together, they can provide full coverage, she focuses on life insurance, while Robert handles health insurance. She refers clients to him, and he promotes her services on his channel, which has helped attract truck drivers looking for the right policies. These collaborations not only expand their reach but also build trust through storytelling, making it easier to connect with potential clients.
Growth isn’t just about individual effort, it’s also about smart partnerships. I encouraged Robert to collaborate with other industry professionals in his network, in a way that benefits them both.
If we build others up, that naturally sends more referrals to Robert as well.
By cross-promoting, writing guest posts for each other, and featuring each other in content, they could expand their audiences with minimal effort. My team would handle the content creation, turning their conversations into blog posts and articles that establish them as experts.
When you lead with a story, people connect with it emotionally. They see themselves in the situation, making it easier to understand the value of what you offer.
Turning Stories into a Book
Publishing a book is one of the fastest ways to build authority. Many professionals already have the content, they just need to structure it effectively.
Robert’s stories could each become a chapter, and we’ll produce the book for him as a powerful positioning tool. Since he has already published a couple of books, adding another will further solidify his expertise.
As an author, Robert won’t just be seen as a financial professional. When he speaks at events, appears on podcasts, or meets clients, he’ll be introduced as an industry expert and published author—instantly boosting trust and credibility.
Many of the people we work with are independent contractors, running their own digital agencies. Robert can provide health coverage for them. but it depends on their health situation. If they have major medical conditions, an indemnity plan isn’t the best fit unless it’s just a temporary solution for a few months.
Final Thoughts
If you want to grow your business, the formula is simple:
- Be Googleable – Ensure people can find and trust you online.
- Tell powerful stories – Facts tell, but stories sell.
- Repurpose content – Use your experiences to create books, articles, and authority-building assets.
- Leverage partnerships – Collaborate and cross-promote to expand your reach.
The professionals who implement these strategies position themselves as industry leaders. They attract more opportunities, build stronger businesses, and gain the trust of their audience.
The question is, are you ready to do the same?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.